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Mineral trading companies · Content marketing

Write the grade guides and lot notes a purchase officer keeps and forwards.

Content marketing for a mineral trader is plain, useful writing about grades, handling and buying that a plant's purchase team can pass around. GullySales works on the topics, the drafting with your team's knowledge and the places where the pieces are shared.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Quarry staff examine aggregate samples at a safe observation point

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the first conversation onward, choosing topics that match real search demand rather than guesses.

Also for mineral trading companies

Sales and marketing for mineral trading companies, the overview.

Last updated 18 Oct 2026.

For mineral trading companies

Where it usually goes wrong, and what we would do.

  • “Your desk already answers the same questions”

    The team explains grade differences, loading practice and delivery basis again and again by phone. Each answer written once becomes a page, a PDF and a reply the desk can send in seconds.

  • “Technical readers distrust marketing language”

    A purchase officer at a steel or cement plant reads for specification, not slogans. Content that states grade ranges, source regions and checking practice earns attention, and adjectives lose it.

  • “Market commentary is a risk”

    A note about where rates are heading can be wrong by the time it is read. Write about how you buy, check and deliver, and keep any view on the market out of the printed page.

  • “The knowledge sits with one senior person”

    The founder or a veteran dealer holds the know-how on grades and mines. Without a way to record it, nothing is written, and the firm sounds the same as every other trader.

What we do

What we deliver for mineral trading companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Topic list from real questions

    A list built from enquiries and calls: what buyers ask about each mineral and grade.

    Result: Each topic traces back to a question your desk has actually answered.

  2. Grade and handling guides

    Short guides on a mineral, its common grades, how a lot is sampled and what a buyer should ask a supplier.

    Result: A set of guides your salesperson can attach to a reply.

  3. Interview-based drafting

    A conversation with your senior dealer, turned into drafts that they correct before anything is released.

    Result: Every published piece carries your own team's approval.

  4. One-page buyer sheets

    A printable sheet per mineral for plants that want paper or a PDF.

    Result: A sheet exists for each mineral on the grade page.

  5. Reuse plan

    A note on where each piece goes: website, email to opted-in buyers, LinkedIn and WhatsApp.

    Result: Each guide has a list of places it was sent.

How the result is measured

  • Pages published
  • Organic traffic
  • Enquiries from content pages

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full content marketing page

Posts and pieces to plan

Pieces a purchase officer would keep, written from a trader's own desk.

How to describe a grade when asking for a rate
A buyer guide on the details a trader needs: grade, size, quantity, point of delivery. Built from the questions your desk repeats.
What a test report shows for iron ore or limestone
A plain reading of a sample report with the parameters named. Needs a real report from a lot you handled.
How a lot is weighed, sampled and sealed
A step-by-step of the handling, with photos. It shows a plant what you do between mine and gate.
Questions to ask a trader before a first lot
A checklist on credit, loading and weight disputes. Written to be forwarded to a plant owner.
Glossary of grade, size and lot terms
Entries for terms buyers search, each linked to the matching grade page.

Who it is for

This is written for these mineral trading companies.

  • Iron ore and manganese traders serving steel and ferroalloy plants
  • Coal and coke traders for industry
  • Limestone, dolomite and silica traders
  • Bauxite and other ore traders
  • Industrial mineral traders buying from several mines
  • Aggregate and sand traders supplying infrastructure projects
  • Commission agents and brokers working between mines and plants
  • Traders who also export part of what they buy

Not for

It is not the right fit if.

  • No senior person will review the pieces, so a published guide would carry mistakes about grade and size
  • You plan to publish rate views and forecasts, which carry risk and are not content a trading desk should guess at
  • The desk has no time to answer the enquiries a guide brings

How it works

How the content marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the plan

    Topics and formats come from the content strategy and the buyer-question list. The volume goes into the written scope, agreed with you, not into a number quoted on a call.

  2. 2

    Brief and draft

    Each piece starts from its one-page brief and a short conversation with your technical person, recorded if they allow it, so the draft uses their words.

  3. 3

    Check the facts

    Your person marks the draft for accuracy and we correct it. Regulated subjects also go to your own adviser, because restrictions on claims apply to articles as much as to advertisements.

  4. 4

    Publish and distribute

    The piece goes live on your site, then out through the channels where your buyers already are.

  5. 5

    Read the enquiries and adjust

    Results are reported against the baseline recorded before work began. Topics that brought readers but no enquiries are changed or dropped. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
We are traders, not writers. Who does the work?
We do the drafting from short conversations with your team. Your people correct the facts, since only they know the grades and mines, and nothing goes out without that check.
Should we publish market views?
We recommend against it. Views date quickly and can embarrass a firm. Write about grades, handling and how you deal, which stay accurate for longer.
What topics suit a small mineral firm?
Start with the minerals you move most. A guide to one grade, how it is checked and how it is delivered is more useful to a buyer than a general piece about the industry.
Can we write about prices?
Write about how a price is formed, such as grade, freight and lot size, not about where it will go. A market view that proves wrong costs credibility with the plants that read it, and a printed rate is out of date by the next lot.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for mineral trading companies

Everything else we would do for you.

Closest to this: content and social

Also for mineral trading companies

Or start from the overview: sales and marketing for mineral trading companies.

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