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Mineral trading companies · Social media

Show plant buyers a firm that handles lots with care, on the platforms they read.

Social media for a mineral trader is a modest professional presence, mostly on LinkedIn, where purchase heads, plant managers and other traders spend time. GullySales works on the profile, the kind of posts worth making and a routine light enough to keep up.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Quarry staff examine aggregate samples at a safe observation point

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for mineral trading companies

Sales and marketing for mineral trading companies, the overview.

Last updated 18 Oct 2026.

For mineral trading companies

Where it usually goes wrong, and what we would do.

  • “The audience is a few hundred people, not thousands”

    A trader needs to be known by the purchase heads at plants that use their grades. A post that reaches those people is worth more than a post that reaches a large crowd with no use for ore or coal.

  • “Loading yards make honest content”

    Photographs of a stockyard, a weighbridge slip or a loaded lorry show how lots are handled. Buyers take more from that than from a stock graphic with a slogan, so long as no customer or supplier is named without leave.

  • “Posts that reveal the supplier”

    A picture with a mine's name board or a plant's gate can show your sourcing to the very buyer who might skip you. Check each image for names, board lettering and vehicle numbers before it goes up.

  • “Silence between the big deals”

    A firm that posts only when a large lot closes looks idle the rest of the time. A steady, plain account of the grades on offer and the regions served keeps the profile alive.

What we do

What we deliver for mineral trading companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Company page and owner profile

    LinkedIn pages that state minerals, grades, regions and how to reach the desk.

    Result: A plant visitor learns what you handle in the first screen.

  2. Post types for a trader

    A short list of formats such as a grade note, a yard photograph, a market observation and a hiring call.

    Result: A set of formats the team can reuse without inventing each post.

  3. Image and name check

    A short checklist run before any picture is published, covering supplier, buyer and vehicle details.

    Result: A written checklist the person posting follows each time.

  4. Connection list with plant staff

    A planned list of purchase and logistics staff to connect with, built from the target plant list.

    Result: The list shows who has been invited and who has accepted.

  5. Posting rhythm you can keep

    A realistic pattern agreed with the people who will actually post, starting small.

    Result: A written rhythm that fits the team's time and is revisited with you.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Posts that show plant buyers how a trading firm handles a lot.

A truck being loaded at the mine
A photo or clip with the grade marked and the vehicle number covered. Shows care at the point where lots go wrong.
Weighbridge slip and sample bag
A photo of the weighbridge reading and a sealed sample. It shows how weight and quality are recorded before a lot leaves.
A lot arriving at the plant gate
A photo with the buyer's consent, showing the truck and the unloading. No plant name without agreement.
A grade explained for a new purchase officer
A short post on what a size or grade means for a furnace or kiln. Written with the senior person who knows the trade.
A supplier visit without naming the mine
A photo of the face or the stockpile, with the place left out. Keeps the supplier's name private.

Who it is for

This is written for these mineral trading companies.

  • Iron ore and manganese traders serving steel and ferroalloy plants
  • Coal and coke traders for industry
  • Limestone, dolomite and silica traders
  • Bauxite and other ore traders
  • Industrial mineral traders buying from several mines
  • Aggregate and sand traders supplying infrastructure projects
  • Commission agents and brokers working between mines and plants
  • Traders who also export part of what they buy

Not for

It is not the right fit if.

  • Your plant buyers do not use a business network, and all orders come by phone from a short list
  • Posts would reveal your supplier, and the supplier has asked you to stay unnamed
  • No one on the desk can reply to a message from a plant, so a post would lead to a silent inbox

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is social media worth it for a B2B mineral firm?
LinkedIn is, because purchase heads and plant managers are there. Other platforms matter less. We keep the effort proportionate and point it at the plants you want to reach.
Can we post our rates?
We advise against it. A rate is stale within hours and invites price comparison. Post what you handle and where, and share rates with buyers who ask for them.
Who writes and posts?
We draft the posts and the format with you, and someone in your firm approves each before it goes out. That keeps your sourcing and customer names under your control.
How do we avoid showing the supplier by accident?
Check each photo for signs, vehicle numbers, lease boards and landmarks before posting. A mine's name in the background is enough for a plant to go direct. Crop or choose another frame, and ask a second person to look before it goes out.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for mineral trading companies

Everything else we would do for you.

Closest to this: content and social

Also for mineral trading companies

Or start from the overview: sales and marketing for mineral trading companies.

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