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Mineral trading companies · Digital marketing

Give a plant in another state a reason to ring your desk before anyone else's.

Digital marketing for a mineral trader brings the website, search, LinkedIn, email and WhatsApp into one plan aimed at plant buyers and mines. GullySales works on choosing which channels deserve your effort and on the records that show which of them brought a lot.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Quarry staff examine aggregate samples at a safe observation point

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for mineral trading companies

Sales and marketing for mineral trading companies, the overview.

Last updated 18 Oct 2026.

For mineral trading companies

Where it usually goes wrong, and what we would do.

  • “The trade runs on a small circle”

    Most of a trader's business comes from known plants and known mines. Digital work earns its place by reaching the purchase heads outside that circle, who would otherwise never learn the firm exists.

  • “Paid advertising suits few minerals”

    Broad advertising for ore or coal reaches many people with no purchase to make. Spend on it only where a narrow audience and a clear grade page exist, and check the platform's current rules first.

  • “Channels that do not talk to each other”

    A website enquiry, a LinkedIn message and a WhatsApp chat about the same plant end up in three places. Without one record, the firm quotes the same buyer twice or misses the connection.

  • “Effort without a record of what worked”

    A firm that tries everything and notes nothing cannot say whether the directory listing or the mailing brought the last lot. The record must carry a source against each new buyer.

What we do

What we deliver for mineral trading companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Channel choice for your minerals

    A short plan naming the channels worth using for the grades and regions you handle, and those worth leaving.

    Result: A reasoned list of channels, with the ones dropped explained.

  2. Grade page and profile

    The website pages and company deck that state what you supply, where from and how lots are checked.

    Result: Every channel points to the same pages.

  3. Outreach to target plants

    Email and LinkedIn notes to purchase heads on the target list, built from the persona profiles.

    Result: Each contacted plant is marked in the record.

  4. Single enquiry record

    Enquiries from every channel logged in one place with their source.

    Result: You can count enquiries by channel.

  5. Source review with you

    A reading of which channels brought confirmed lots, held with your team.

    Result: Spend and effort follow what the record shows.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches your buyers type

Where a plant meets a mineral trader online, and what each place must show.

Search for the grade plus delivery region
A grade page with the loading points and the quote form, matched to the same facts in the directory listing.
Directory listing for the mineral
A listing naming grades and sizes with consistent contact details. Check the directory's current rules and avoid printing rates.
LinkedIn search for traders by mineral
A company page and posts that show lots, handling and the grades you trade, found by a purchase head checking a supplier.
Email to a plant after a rate query
A reply using the website's wording, with the grade sheet attached and the questions the desk needs answered.
Search for a trader in another state
A regional page for a state you serve, naming the plants' industries and your delivery arrangements.

Who it is for

This is written for these mineral trading companies.

  • Iron ore and manganese traders serving steel and ferroalloy plants
  • Coal and coke traders for industry
  • Limestone, dolomite and silica traders
  • Bauxite and other ore traders
  • Industrial mineral traders buying from several mines
  • Aggregate and sand traders supplying infrastructure projects
  • Commission agents and brokers working between mines and plants
  • Traders who also export part of what they buy

Not for

It is not the right fit if.

  • Your suppliers have not agreed to supply new buyers, so reach would bring requests the desk must refuse
  • The desk cannot reply to an online enquiry from another state the same day
  • You cannot say what worked last year, and a record comes before spend

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should a small mineral trader begin?
With the pages that state your grades and a record of enquiries. Channels come after, once there is something clear to send people to and a place to log what comes back.
Do plants really buy minerals after an online contact?
Purchase teams do research suppliers online before a call, even if the order follows a meeting. The aim is to be found and judged credible, not to close a lot by form.
What will you not do?
We do not promise enquiries, rankings or lots. We set up the channels, the record and the review so you can judge for yourself what is working.
How does the trader's margin affect online marketing?
Margins are narrow and move with freight and rate, so spend must follow lots you can actually supply. Promote grades with a confirmed source, and pause pages for grades you cannot fill, so enquiries do not outrun stock.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for mineral trading companies

Everything else we would do for you.

Closest to this: strategy and research

Also for mineral trading companies

Or start from the overview: sales and marketing for mineral trading companies.

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