Skip to content
GullySales
Tell us what you need

Online marketplaces · Website

Build the website with one door for sellers and another for buyers.

A marketplace website has to serve a seller deciding whether to list and a buyer deciding whom to trust, and these are different visitors with different questions. GullySales designs the pages, the sign-up path and the tracking so each side finds its way without reading what the other needs.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of saas and software companies at work in the United States

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for online marketplaces

Sales and marketing for online marketplaces, the overview.

Last updated 18 Oct 2026.

For online marketplaces

Where it usually goes wrong, and what we would do.

  • “A single homepage tries to speak to both sides and fails”

    A seller reads a banner about finding the best provider and thinks it is not for them. A buyer sees a notice about earning more and leaves. Clear paths on the first screen send each visitor the right way.

  • “The seller sign-up page is a sales page”

    A shop owner wants to see the fee, the payment timing and who else sells there before giving a phone number. A form with no explanation gets few completions and wrong numbers.

  • “Listing pages are the real product”

    A buyer judges the platform from the listing: photos, ratings, price information and a clear booking route. A page that loads slowly or hides the booking button loses the order, whatever the advertising cost.

  • “Phones carry the browsing for sellers”

    A seller will open the page on a basic phone on a mobile connection. Long pages, heavy images and forms that need typing in English make them stop.

What we do

What we deliver for online marketplaces.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Two-door homepage

    A first screen with separate, clearly worded routes for sellers and buyers, each leading to its own explanation.

    Result: A visitor reaches the right path from the first screen.

  2. Seller sign-up page

    A page explaining fees, payment timing, rules and examples, followed by a short form, with a call-back option.

    Result: A seller can read the terms before giving details.

  3. Buyer listing and booking pages

    Listing pages with seller details, ratings and a booking route, built to load on a phone connection.

    Result: Booking is reachable in a few taps from any listing.

  4. Trust pages for both sides

    Pages on payments, disputes, reviews and support, in plain language and with a way to contact a person.

    Result: Both sides can find the rules without searching.

  5. Form and call tracking

    Tracking on sign-ups, enquiries and calls, so each can be tied to a source and later to an order.

    Result: Every sign-up and enquiry shows where it came from.

  6. Local language versions

    Key pages for sellers in the languages of your active cities, checked by a native speaker.

    Result: Seller pages read naturally in the local language.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Searches your buyers type

The questions each side asks on a marketplace site, and the page that should answer.

How do I list my services
A seller page with the steps, documents needed and the first lead path, in the seller's language. It should sit one click from the home page.
What does it cost to be listed
A plain statement of the fee, commission and payment timing, written with finance. Hiding it loses sellers who then ask on the phone.
Is this seller genuine
A profile page showing the checks made, the jobs done and ratings from real bookings. It is the page a buyer reads before the call.
How do I book and what if it goes wrong
A buyer page with booking steps, the dispute route and a contact. It is read before the first booking and again after a problem.
Which localities are live
A page of cities and localities served, with the services open in each. It stops searches from places where nobody can be sent.

Who it is for

This is written for these online marketplaces.

  • Local services marketplaces for plumbers, electricians, tutors and beauty professionals
  • B2B marketplaces connecting manufacturers and buyers
  • Product marketplaces for a niche, such as handlooms, organic food or industrial spares
  • Rental marketplaces for equipment, vehicles, furniture or space
  • Freelance and talent marketplaces
  • Agri marketplaces connecting farmers with buyers
  • Used goods and refurbished device marketplaces
  • Hyperlocal delivery marketplaces serving one town
  • Travel and experiences marketplaces connecting local hosts and guests

Not for

It is not the right fit if.

  • The product is still changing every few days, and a site built around its screens would be out of date at launch.
  • You have not agreed what you will say about fees and disputes, and two doors would open on pages without answers.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.

  2. 2

    Design the templates

    The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.

  3. 3

    Build and test

    The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.

  4. 4

    Load real content

    Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.

  5. 5

    Check before launch

    Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.

  6. 6

    Launch and hand over access

    The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should sellers and buyers have separate sites?
One site with two clear paths is easier to maintain and builds a single brand. A separate seller area makes sense when the content and sign-up flow differ greatly. We decide with your team.
Can you build the listing pages inside our product?
That depends on your technology. We can design the structure, the text and the tracking, and work with your developers on the build. Product code remains with your team.
What belongs on the seller page first?
Clear fees, clear payment timing and proof that other sellers in the trade are active. A seller who finds those answers is more likely to complete the form and answer the first call.
Should the seller sign-up work fully on a phone?
Yes. Many sellers run their trade from a phone and will not sign up from a desktop. Keep the form short, allow photographs of documents from the camera and save progress. A sign-up that needs a computer loses the sellers you most want.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for online marketplaces

Everything else we would do for you.

Closest to this: search and visibility

Also for online marketplaces

Or start from the overview: sales and marketing for online marketplaces.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need