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Scrap recycling companies · Digital marketing

Put the yard where factories, workshops and mills already look for a buyer.

Digital marketing for a scrap yard is the joined-up work of search, listings, ads, messaging and records that brings sellers and buyers to your gate. GullySales plans the channels around your metals, your area and the people you want to reach.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for scrap recycling companies

Sales and marketing for scrap recycling companies, the overview.

Last updated 18 Oct 2026.

For scrap recycling companies

Where it usually goes wrong, and what we would do.

  • “Channels depend on who you want”

    A workshop owner clearing offcuts starts at a map search. A mill purchase head starts from a colleague's name or a direct message. Spending on the same channel for both wastes effort on one of them.

  • “Paid ads suit some metals more than others”

    Copper and aluminium searches come from sellers who know their material has value. Searches for plain scrap are broader. Ads sized to the metal and the area avoid paying for clicks from outside your reach.

  • “Every channel needs the same answer at the end”

    A seller who finds you through an ad, a map or a forwarded message reaches the same phone. If that phone goes unanswered, no channel can make up for it.

What we do

What we deliver for scrap recycling companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel plan by seller and buyer type

    Which channels reach which people, and what each should say.

    Result: A plan naming each channel and the audience it serves.

  2. Search ads for metals and areas

    Campaigns for the metals you want and the estates you serve, with a limit on the area.

    Result: Ads restricted to the areas where you can lift.

  3. Listings and marketplaces

    Google Business Profile, JustDial and IndiaMART set up and kept consistent.

    Result: Listings that match your website and phone.

  4. Call and message handling

    A number, a saved reply and a person for every enquiry channel.

    Result: A route for each channel that ends at someone who answers.

  5. Source-to-lift tracking

    Each lift tied back to the channel that produced the seller.

    Result: A table showing lifts by channel.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches your buyers type

These are the searches and routes your yard should answer across channels.

scrap buyer in a named industrial area
A search ad limited to that area, sent to an area page, so clicks come from plants your trucks can reach.
aluminium and copper scrap rate
A page that invites a call for the current rate. Does not print a figure that will be wrong by evening.
scrap dealer listing on a business directory
A directory profile with metals, photographs and the same name and number as your site, so the lead is not lost on a mismatch.
bulk scrap supplier for foundries
A buyer-facing page and a LinkedIn presence for mill purchase heads, who rarely respond to a consumer-style advertisement.
factory scrap tender notice
A routine for finding open bids and a sheet tracking their closing dates, so a large lot is not missed.
sell old machinery scrap
A short page and ad for dismantled plant, sent to a number that is answered and a person who can arrange a visit.

Who it is for

This is written for these scrap recycling companies.

  • Ferrous scrap yards supplying re-rolling mills and induction furnaces
  • Non-ferrous metal recyclers handling copper, brass, aluminium and zinc
  • Factory scrap contractors who clear offcuts, turnings and rejects from industrial estates
  • Demolition and dismantling contractors selling structural steel
  • Auto scrap and end-of-life vehicle dismantlers
  • Cable and wire stripping and copper recovery units
  • Aluminium and brass melters who convert scrap into ingots
  • Organised kabadiwala networks collecting household and shop scrap for onward sale

Not for

It is not the right fit if.

  • You cannot lift outside a small radius, and paid clicks from beyond it would be a cost with nothing to show.
  • No one is assigned to answer enquiries from each channel, so more channels would only multiply missed calls.
  • Your yard has no stock to sell and no space to take more, so a wider push would bring loads you must refuse.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What budget should a scrap yard spend?
We do not name a figure without seeing your costs. Start small on the metals you most want, watch which calls become lifts and then decide.
Is IndiaMART worth it?
It is one channel among several. Some sellers and small buyers use it. We track what it brings against its cost and compare it with search and outreach.
Can digital marketing replace our field visits?
No. Plant visits and calls to stores heads remain strong. Digital work makes sure that when a plant looks you up, your yard appears organised and reachable.
Which channel suits a yard that buys only ferrous scrap?
Start with a map profile and area pages. Ferrous sellers are plants and workshops nearby who search by place, and a mill buyer already knows the trade. Paid search then covers the estates you serve. Add channels only as your trucks and staff allow.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for scrap recycling companies

Everything else we would do for you.

Closest to this: strategy and research

Also for scrap recycling companies

Or start from the overview: sales and marketing for scrap recycling companies.

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