Shrimp farms · Social media
Show the pond to the people who buy from it, and keep it off the pages that do not.
Social media marketing for a shrimp farm is the use of WhatsApp status, Facebook, LinkedIn and Instagram to show buyers, hatcheries and neighbouring farms how the farm is run. GullySales works on what goes up, who it is meant for and what is kept private.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For shrimp farms
Where it usually goes wrong, and what we would do.
“The audience is a handful of buyers, not the public”
A purchase manager at a plant and an agent are the people who matter. A post with a wide appeal reaches neither. The post that works is one a buyer who already has your number will see and remember.
“Pond photographs can hurt as well as help”
A clear view of water colour, aerators and clean harvest gear tells a buyer how the farm is run. A photograph of a pond in trouble, shared widely, travels to buyers you were about to call. Decide what is shown before anything goes up.
“Farmer groups already talk, and listen”
Neighbouring farms swap news of seed batches, feed and prices in groups. Joining with useful, factual posts puts you in the room where buyers also look, whereas selling in those groups turns people away.
“Harvest day is the moment worth showing”
A net being drawn, ice ready and a clean crate line show a buyer a farm that runs on time. Those clips suit a short post and need to be taken with permission from the crew.
What we do
What we deliver for shrimp farms.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A decision on which pages to run
A short note on whether WhatsApp status, Facebook, LinkedIn or Instagram suits your buyers, based on where they already are.
Result: A written choice of platforms, with the reason for each.
A photo and clip routine at the pond
What to photograph at stocking, mid-crop and harvest, who takes it and where it is stored.
Result: A folder per crop with dated, named images.
A post format for harvest notices
A set layout that shows the pond, the sample count and the quantity.
Result: A repeatable post that buyers learn to read.
A line on what stays private
Disease events, pond losses and buyer names are not posted, and the farm team is told so.
Result: A one-page rule the farm staff have read.
A profile that matches the farm page
The same name, location and species on each platform.
Result: Every profile shows one consistent farm description.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Posts and pieces to plan
Posts a shrimp farm can plan, and the proof each one needs before it goes out.
- Stocking day at the pond
- A short clip of seed being released, with the species and pond name. Proof needed: the date, and permission to name the hatchery if it is shown.
- A pond check in progress
- Photographs of water colour and feed trays taken at the pond itself. Proof needed: the real pond, shown with no other farm's water or stock.
- Harvest morning
- A clip of the net, the ice and the crew, posted after the lot has left. Proof needed: the count and whether the lot was accepted, if you say either.
- A note on feed and pond routine
- A plain written post on what goes in and why. Proof needed: the feed brand you actually use, named in the same way you would to a buyer.
- Hotel and retail supply
- A post for local buyers showing packed small shrimp and the delivery vehicle. Proof needed: the sizes on offer and the area you serve.
- A farm group meeting
- A photo with a line on what neighbours discussed. Proof needed: the consent of the farmers shown, and nothing about a member's rate.
Who it is for
This is written for these shrimp farms.
- Vannamei farms on the east and west coast
- Tiger shrimp (monodon) farms, including low-density units
- Inland saline-water shrimp farms
- Small farms of a few acres with leased ponds
- Large farms with several ponds and a staggered stocking plan
- Farmer groups and societies that sell through a common agent
- Farms that also run their own hatchery link or nursery
- Farms that supply local hotels, markets and retail shops
Not for
It is not the right fit if.
- You are worried a photograph of the pond could reveal a disease or a poor crop to rival farms or buyers.
- No one at the farm can take and send a photograph from the pond on the day it matters.
- Your plan is to post harvest rates, which would hand every plant your negotiating position.
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
- 2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
- 3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
- 4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
- 5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should a shrimp farm be on Instagram at all?
Will posting bring buyers?
Can I post my harvest prices?
Will a post about a disease scare hurt my sales?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for shrimp farms
Everything else we would do for you.
Closest to this: content and social
Also for shrimp farms
Or start from the overview: sales and marketing for shrimp farms.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.