Company secretarial firms · Social media
Use LinkedIn to explain governance to the people who sign the board papers.
Social media marketing for a company secretarial firm is mostly professional posting where promoters, CFOs and lawyers already read. GullySales plans posts that explain a board duty or a filing event in plain language and keep within your Institute's guidance.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
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Sales and marketing for company secretarial firms, the overview.
Last updated 18 Oct 2026.
For company secretarial firms
Where it usually goes wrong, and what we would do.
“The audience sits on LinkedIn”
Promoters, finance heads and lawyers read professional updates there. Instagram or a general page rarely reaches the person who appoints a secretary.
“Posts that quote rules age badly”
A post on a filing deadline is read long after the date has changed. Posts built around a principle, such as why minutes matter, stay accurate for longer.
“Partners are the face of the firm”
A founder trusts a named partner more than a firm logo. Posts under a partner's name carry weight, and need that partner's approval each time.
“Advice in the comments is a risk”
A reader asks a specific question and a quick reply becomes advice to a stranger. The firm needs a rule on what is answered in public and what moves to a private conversation.
What we do
What we deliver for company secretarial firms.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Post themes for the firm
A short set of themes, such as board basics, registers and investor events, chosen from your clients' questions.
Result: Posts follow a plan instead of the news of the day.
Partner profile review
Your partners' LinkedIn profiles reviewed for clear wording about what they do and for whom.
Result: A visiting founder understands what each partner handles.
Draft posts for approval
Plain-language posts drafted for a partner to approve before anything is published.
Result: Nothing is posted without a partner's sign-off.
Comment and message policy
A one-page note on what the firm answers in public and what it takes to a call.
Result: Staff reply the same way to every public question.
Link to a matching page
Each post linked to a page on the site that explains the topic in full.
Result: A reader who is interested has somewhere to go next.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these company secretarial firms.
- Private limited companies with promoters and no in-house secretary
- Startups that have raised money from angels or venture funds
- Companies with foreign shareholders or directors
- Closely held public companies that must hold board and general meetings
- Listed small and medium companies needing a secretarial auditor
- One person companies and Section 8 companies
- Limited liability partnerships needing annual filing support
- Family business groups with several companies to keep in order
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How often should the firm post?
Should we advertise on social platforms?
Can a post count as solicitation?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
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Everything else we would do for you.
Closest to this: content and social
Also for company secretarial firms
Or start from the overview: sales and marketing for company secretarial firms.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.