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Company secretarial firms · Social media

Use LinkedIn to explain governance to the people who sign the board papers.

Social media marketing for a company secretarial firm is mostly professional posting where promoters, CFOs and lawyers already read. GullySales plans posts that explain a board duty or a filing event in plain language and keep within your Institute's guidance.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of chartered accountants and accounting firms at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026.

For company secretarial firms

Where it usually goes wrong, and what we would do.

  • “The audience sits on LinkedIn”

    Promoters, finance heads and lawyers read professional updates there. Instagram or a general page rarely reaches the person who appoints a secretary.

  • “Posts that quote rules age badly”

    A post on a filing deadline is read long after the date has changed. Posts built around a principle, such as why minutes matter, stay accurate for longer.

  • “Partners are the face of the firm”

    A founder trusts a named partner more than a firm logo. Posts under a partner's name carry weight, and need that partner's approval each time.

  • “Advice in the comments is a risk”

    A reader asks a specific question and a quick reply becomes advice to a stranger. The firm needs a rule on what is answered in public and what moves to a private conversation.

What we do

What we deliver for company secretarial firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Post themes for the firm

    A short set of themes, such as board basics, registers and investor events, chosen from your clients' questions.

    Result: Posts follow a plan instead of the news of the day.

  2. Partner profile review

    Your partners' LinkedIn profiles reviewed for clear wording about what they do and for whom.

    Result: A visiting founder understands what each partner handles.

  3. Draft posts for approval

    Plain-language posts drafted for a partner to approve before anything is published.

    Result: Nothing is posted without a partner's sign-off.

  4. Comment and message policy

    A one-page note on what the firm answers in public and what it takes to a call.

    Result: Staff reply the same way to every public question.

  5. Link to a matching page

    Each post linked to a page on the site that explains the topic in full.

    Result: A reader who is interested has somewhere to go next.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these company secretarial firms.

  • Private limited companies with promoters and no in-house secretary
  • Startups that have raised money from angels or venture funds
  • Companies with foreign shareholders or directors
  • Closely held public companies that must hold board and general meetings
  • Listed small and medium companies needing a secretarial auditor
  • One person companies and Section 8 companies
  • Limited liability partnerships needing annual filing support
  • Family business groups with several companies to keep in order

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

How often should the firm post?
Post at a pace your partners can keep up while still approving every item. GullySales sets the plan with your partners and does not commit to a schedule that your team cannot review.
Should we advertise on social platforms?
Check the platform's current rules and your Institute's guidance first. We can set up a small test if your partners agree, but organic posts come first.
Can a post count as solicitation?
It can, depending on wording and the rules for your profession. Advertising rules differ by profession, so check the current guidance of your Institute and your own adviser before any page or message goes out.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.