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Family lawyers · Social media

Use social media to explain family law calmly, never to chase a family in crisis.

Social media marketing for a family lawyer means sharing careful, general explanations of family matters on the platforms where your referrers and the wider public already spend time. GullySales plans a restrained presence that informs, respects confidentiality and stays inside bar council rules.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for family lawyers

Sales and marketing for family lawyers, the overview.

Last updated 18 Oct 2026.

For family lawyers

Where it usually goes wrong, and what we would do.

  • “A family dispute is not a post to be liked”

    Few people want to be seen reacting to a post about divorce or custody. A feed built for engagement suits a bakery better than a family practice, so judge posts by usefulness, not by reactions.

  • “Referrers read your posts, not just clients”

    A counsellor, a banker or a chartered accountant may follow your page to learn what you take. A steady, sober presence tells them the practice is serious and the matters are handled with care.

  • “Anything resembling a client story is off limits”

    A disguised case can still identify a household, and the rules for advocates are strict. Stay with general explanations of process, documents and terms, and keep every client account out.

  • “Platform choice matters more than volume”

    A professional network suits introductions to referrers, while a video platform suits a plain explanation of what a will needs. Choose one or two platforms you can keep up with, and check each platform's current rules.

What we do

What we deliver for family lawyers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A platform choice note

    A short recommendation on which one or two platforms suit your referrers and your readers, with reasons.

    Result: You know where to be and where not to be.

  2. An explainer post plan

    A list of general topics, such as what a guardianship order covers, each written to inform and not to press.

    Result: A partner can review a full set before anything is posted.

  3. A review-before-posting routine

    A simple step where a partner reads each post against bar council rules before it goes out.

    Result: Nothing reaches the public unchecked.

  4. Post templates

    Plain layouts for a short explanation, a document checklist and a notice of an office change.

    Result: Posts look consistent without extra design work each time.

  5. A comments and messages rule

    Wording for how the office answers a comment or direct message without discussing a matter in public.

    Result: Public replies stay general and private matters move to a private route.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these family lawyers.

  • Child custody and guardianship practices
  • Maintenance and domestic dispute practices
  • Adoption advisers
  • Wills, probate and succession practices
  • Family settlement and partition advisers
  • Family business succession practices
  • NRI family matter advisers
  • Elder law and senior citizens' protection practices

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Are we allowed to be on social media at all?
Rules for advocates differ by bar council and state, and change. Your partners should confirm the current position with the bar council, then keep posts informative and free of solicitation.
Should we reply to someone who describes their case in a comment?
Reply with a general sentence and invite them to use the private enquiry route. Do not discuss the facts of any matter in public.
Do we need to post every day?
No. A smaller number of careful posts that a partner has reviewed serves the practice better than a stream that nobody checked.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for family lawyers

Everything else we would do for you.

Closest to this: content and social

Also for family lawyers

Or start from the overview: sales and marketing for family lawyers.

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