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Operations consultants · Digital marketing

Put search, LinkedIn, referrers and follow-up to work on the same owners.

Digital marketing for an operations consultant joins search, LinkedIn, WhatsApp and email into one route from an owner's symptom to a diagnostic. GullySales plans the sequence so each channel does a defined job.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of business consultants at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for operations consultants

Sales and marketing for operations consultants, the overview.

Last updated 18 Oct 2026.

For operations consultants

Where it usually goes wrong, and what we would do.

  • “Channels work badly alone”

    A search visit with no follow-up, or a LinkedIn post with no page behind it, wastes the interest it earns. The owner needs a path from the first glance to a conversation.

  • “Spend should follow the symptom”

    Paid reach makes sense for problems where an owner searches in urgency, such as late dispatch. For slower concerns, content and referrers do the work at lower cost.

  • “Measure conversions, not clicks”

    A click from a student and a click from a plant owner look the same in the report. Count diagnostics booked and proposals signed, with the source recorded.

  • “The offer has to be clear”

    If the owner cannot tell what happens after the first call, the channel's work is lost. A defined diagnostic gives every channel something to point to.

What we do

What we deliver for operations consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel plan

    A short plan that assigns search, LinkedIn, WhatsApp and referrers each a task, an audience and a next step.

    Result: Every channel has one job and one place it sends the owner.

  2. A path from symptom to diagnostic

    Landing pages, forms and replies connected so an owner moves from problem to booked diagnostic.

    Result: No click ends on a page with nothing to do next.

  3. Tracking by source

    Enquiries tagged by channel and symptom in the register.

    Result: You can compare channels by diagnostics, not by visits.

  4. Paid search for urgent symptoms

    Campaigns aimed at the phrases owners type when the problem is pressing, with budgets set by you.

    Result: Spend goes only where the register shows owners converting.

  5. A review of what to stop

    A comparison of channels against the starting figures, ending those that bring no diagnostics.

    Result: Poor channels are cut and the money moves.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these operations consultants.

  • Small and mid-sized manufacturers with a shop floor of fifty to a few hundred people
  • Auto component and engineering job-work units
  • Packaging, plastics and printing units with changeover and wastage problems
  • Multi-branch service businesses such as diagnostics, clinics and service centres
  • Distributors and trading firms with warehouse and dispatch delays
  • Restaurants, cloud kitchens and catering firms with kitchen and delivery flow
  • Hospitals and nursing homes with admission, billing and discharge delays
  • Family-run businesses where the second generation wants systems in place

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should a small consultancy start?
With the symptom pages and the enquiry register, since every other channel depends on them. Add LinkedIn and paid search once the pages exist.
How much should we spend on ads?
That is your decision, based on what a signed engagement is worth to you. We show our time, your media spend and production costs apart.
Can digital marketing replace referrals?
No, and it should not try. It supports referrals by giving the referrer something to forward and the owner somewhere to land.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for operations consultants

Everything else we would do for you.

Closest to this: strategy and research

Also for operations consultants

Or start from the overview: sales and marketing for operations consultants.

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