Tax lawyers · Content marketing
Write the plain-language answers a taxpayer and an adviser look for after a notice.
Content marketing for a tax lawyer is a library of explainers, each tied to a notice, a forum or a stage of appeal, written so a taxpayer understands and an adviser trusts. It replaces announcements with answers. GullySales plans and drafts the library, and a lawyer at your firm checks every page.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What content marketing means
Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the first conversation onward, choosing topics that match real search demand rather than guesses.
Last updated 18 Oct 2026.
For tax lawyers
Where it usually goes wrong, and what we would do.
“The reader is frightened and short of time”
A taxpayer with a demand notice wants to know what it means and what to do next. A page that opens with a long history of the Act loses them; a page that names the notice and the first step keeps them.
“An adviser reads for mistakes”
A chartered accountant who finds an error in an explainer stops trusting the author. Plain wording is the goal, but the legal point beneath it has to be right, which is why a named lawyer reviews each draft.
“A library beats a single viral post”
One article on a notice is a page. A set of linked pages covering the notices, forums and stages show a practice that handles the work end to end, and each page feeds the next.
“Stale content is a liability”
Tax content ages when a provision or threshold changes. A page without a last-checked line and a reviewer reads as abandoned, and an out-of-date page can mislead a taxpayer into the wrong step.
What we do
What we deliver for tax lawyers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A content plan built from your briefs
A list of subjects taken from the notices and forums behind your recent matters, starting with the notice that arrives most in your file.
Result: Each planned page traces to a type of matter you take.
Notice explainers
Plain pages that say what a notice asks, what to collect and which forum follows, ready for your lawyer's review.
Result: A reader leaves knowing the first step.
Forum guides
Pages describing how a matter moves through first appeal, tribunal and High Court, without predicting outcomes.
Result: The stages are described in the order a file moves.
A reviewer and last-checked line on every page
Each page carries the reviewing lawyer's name and the date of the last check, so readers and advisers see it is maintained.
Result: Every page shows who checked it and when.
An adviser-ready version of key pages
A shorter handout form of the main explainers that a chartered accountant can forward to a client.
Result: The adviser has something to send in place of a long email.
How the result is measured
- Pages published
- Organic traffic
- Enquiries from content pages
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these tax lawyers.
- Indirect tax and GST litigation practices
- Income tax appeal and tribunal practices
- Search, survey and assessment defence practices
- Customs and international tax practices
- Transfer pricing and cross-border advisory practices
- Tax counsel working through chartered accountants
- Boutique tax litigation chambers
- Advocates handling High Court tax writs
How it works
How the content marketing work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm the plan
Topics and formats for the coming month are confirmed against the content strategy.
- 2
Produce and review
Content is written or filmed, then reviewed by someone who knows your trade before it goes out.
- 3
Publish and distribute
Finished content is published to the site and pushed through the channels your buyers actually use.
- 4
Track enquiries
Enquiries are traced back to content where a direct line exists, and reported honestly where it does not.
- 5
Report and adjust
We report results and adjust the next topics based on what actually worked.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should the articles name clients or matters?
How do we keep the content current?
Do blogs about judgments help?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for tax lawyers
Everything else we would do for you.
Closest to this: content and social
Also for tax lawyers
Or start from the overview: sales and marketing for tax lawyers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.