Tax lawyers · Social media
Use social media to stay in front of advisers, within what advocates may publish.
Social media marketing for a tax lawyer is a quiet presence on the networks where chartered accountants and finance heads already read, chiefly LinkedIn. It is about explaining law and process, not announcing wins. GullySales works on a posting plan that stays inside advocates' advertising rules.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For tax lawyers
Where it usually goes wrong, and what we would do.
“Your audience is a few hundred advisers, not a crowd”
The people who send tax briefs are chartered accountants, consultants and finance heads in your city. A small, relevant following that reads your notes outweighs a large following of strangers.
“A post that sounds like a pitch loses the room”
An advocate who posts offers or results reads as soliciting, which risks the bar council's attention and the adviser's trust. A post that explains one notice type in plain words reads as a colleague sharing knowledge.
“Commentary on a change in law needs a checked reader”
When a notification or circular changes the position, advisers look for a clear note. A post that gets the change wrong does more damage than silence, so a lawyer at the firm must approve it before it goes up.
“Personal and chambers pages play different roles”
The senior advocate's profile builds trust with advisers, and the chambers page carries the practice details. Posting the same item on both splits attention, so each gets its own purpose.
What we do
What we deliver for tax lawyers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A posting plan within advocates' rules
A written list of subjects that are safe to post, such as explainers on notice types and process, and those to avoid, agreed with you.
Result: You know what may go up before drafting begins.
Plain explainer posts on notice types
Short posts on what a notice asks and what to collect first, each carrying the line that law changes and an adviser should confirm.
Result: Each post explains one notice and ends with a pointer to the full page.
A LinkedIn profile set for the advocates
Headline, summary and areas written for the profile, using enrolment and practice areas without claims of rank.
Result: The profile describes the practice in the profession's own terms.
A reviewer step before posting
A rule that a lawyer at the firm approves every post that touches a change in law.
Result: No post about the law goes up unchecked.
A list of advisers worth following
A short list of chartered accountants and associations in your city whose posts you read and may respond to.
Result: You engage with the people who send briefs.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these tax lawyers.
- Indirect tax and GST litigation practices
- Income tax appeal and tribunal practices
- Search, survey and assessment defence practices
- Customs and international tax practices
- Transfer pricing and cross-border advisory practices
- Tax counsel working through chartered accountants
- Boutique tax litigation chambers
- Advocates handling High Court tax writs
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we post about cases we have won?
Which platform matters first?
Who should post, the chambers or the senior advocate?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for tax lawyers
Everything else we would do for you.
Closest to this: content and social
Also for tax lawyers
Or start from the overview: sales and marketing for tax lawyers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
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