Tax lawyers · Lead generation
Bring in contested tax briefs from the advisers and taxpayers who need counsel.
Lead generation for a tax lawyer means producing enquiries about live notices, orders and appeals that sit inside the forums you appear before. A caller asking about filing a return is a different person from a taxpayer holding a show-cause notice. GullySales works on the pages, the adviser routes and the intake that bring in the second kind.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026.
For tax lawyers
Where it usually goes wrong, and what we would do.
“The best enquiry arrives with a paper in hand”
A taxpayer holding a notice or an assessment order knows the date, the section and the amount. That enquiry is a brief in waiting. A caller with a general worry about tax is a conversation, and the two need different handling from the first ring.
“Referrers are a source, and a source needs a record”
A chartered accountant who sends one matter may send another, but only if the first was handled well and acknowledged. Without a record of who sent what, you cannot tell which adviser deserves a call, a note or a coffee.
“Forum mismatch wastes the first call”
Someone rings about a customs matter, a transfer pricing order or an advance ruling and your chambers does not take it. Pages that name the forums and matters you accept turn that call away before it happens.
“The deadline decides who gets the brief”
A taxpayer with a reply date approaching rings several chambers in one sitting. The lawyer who answers, asks for the notice and names the next step is the one who holds the brief by evening.
What we do
What we deliver for tax lawyers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Notice-matched landing pages
One page for each notice type you handle, written around the paper the taxpayer is holding, with a plain line that the law and limits change.
Result: A taxpayer finds the page that names the notice on the desk.
A source log for every brief
A simple register of the referrer, the notice, the forum and the demand amount for each matter that comes in.
Result: You can say which adviser sent which brief.
A list of matters you accept and decline
A short statement of the matters, forums and demand sizes you take, placed where callers and referrers read it.
Result: Callers who cannot be helped are redirected before they ring.
A reply routine for notices with a date
A rule that a caller holding a dated notice gets a call back the same working day, with a list of papers to send.
Result: The caller knows what to send before the call ends.
An adviser acknowledgement note
A short written thanks to the referrer when a brief is accepted, kept within the profession's advertising rules.
Result: Each referrer hears back that the matter was received.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these tax lawyers.
- Indirect tax and GST litigation practices
- Income tax appeal and tribunal practices
- Search, survey and assessment defence practices
- Customs and international tax practices
- Transfer pricing and cross-border advisory practices
- Tax counsel working through chartered accountants
- Boutique tax litigation chambers
- Advocates handling High Court tax writs
How it works
How the lead generation work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we run paid ads to get tax briefs?
Which notice type should we build leads around first?
Does a lead have to be a new client?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for tax lawyers
Everything else we would do for you.
Closest to this: leads and follow-up
Also for tax lawyers
Or start from the overview: sales and marketing for tax lawyers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.