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Trademark lawyers · Social media

On social media, a trademark lawyer is read before ever being rung.

Social media marketing for a trademark lawyer is the practice of posting plain, accurate notes that a referrer or founder reads and remembers, without advertising for work. GullySales works on a professional presence that informs inside the advocates' rules.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of law firms at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for trademark lawyers

Sales and marketing for trademark lawyers, the overview.

Last updated 18 Oct 2026.

For trademark lawyers

Where it usually goes wrong, and what we would do.

  • “The audience is the referrer, not only the founder”

    A registration agent or a company secretary scrolls a professional feed and notes who writes clearly. The post that earns an introduction is one a colleague would forward, not one aimed at a stranger.

  • “Posts about winning are off limits”

    Case results, client brand names and congratulations on a favourable order read as solicitation and also expose the client. A post that explains a procedure carries none of that risk.

  • “Founders ask questions in groups you do not control”

    Sellers in marketplace and D2C groups trade stories about copied listings. Answering the general question with a link to a plain explainer is more useful than any post of your own.

  • “An old, unattended profile damages trust”

    A profile showing an outdated address, a lapsed practice area or a handle that no longer matches your website invites doubt. Accuracy comes before activity.

What we do

What we deliver for trademark lawyers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile audit across platforms

    Name, enrolment details, address and practice areas checked on each platform where your name appears and corrected to match.

    Result: Your details read the same everywhere.

  2. A set of post formats that stay informative

    A short list of formats, such as a notice explained in a few lines or a name-check list before printing labels, each reviewed against the rules.

    Result: You have formats that pass your own review.

  3. A review step before posting

    A simple sign-off where a lawyer at your firm reads each post before it goes out.

    Result: No post is published unread.

  4. A reply guide for public comments

    Wording for answering a question in the comments without giving advice on someone's case.

    Result: Replies stay general and point to a conversation.

  5. A record of who engages

    Notes on which referrers and founders react to which posts.

    Result: You can see whether the right people are reading.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these trademark lawyers.

  • Boutique trademark and brand protection firms
  • Advocates handling oppositions and rectification before the Registry
  • IP litigators filing passing off and infringement suits
  • Customs and border-enforcement practitioners
  • In-house style counsel serving a few large brand portfolios
  • Advocates serving D2C and marketplace sellers
  • Firms working for exporters and foreign brands entering India
  • Solo advocates building an IP practice

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can an advocate post on LinkedIn or Instagram?
Advocates may keep a professional presence, within limits on advertising and solicitation. Advertising rules differ by profession and state, so check with your own bar council or adviser before anything goes live.
Should we post about orders we have obtained?
No. Results and client names are the posts most likely to cross the line and to expose a client. Explain a procedure instead.
How often should we post?
Post only when there is an accurate note worth reading. A short, correct post is better for your name than a schedule filled with filler.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for trademark lawyers

Everything else we would do for you.

Closest to this: content and social

Also for trademark lawyers

Or start from the overview: sales and marketing for trademark lawyers.

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