Skip to content
GullySales
GullySales
Tell us what you need

Architecture firms · Search engine optimisation

Rank for the project type and the city, not just the firm's name.

SEO for an architecture firm is the work of ranking for what a client actually searches, such as architects for a boutique hotel in a named city. It goes beyond ranking for the firm's own name. GullySales builds portfolio and content pages organised by project type and fixes the technical issues keeping the site out of results.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of architecture firms at work in India

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for architecture firms

Sales and marketing for architecture firms, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For architecture firms

Where it usually goes wrong, and what we would do.

  • “A page per project type, not one combined portfolio page”

    A single portfolio page mixing every project type ranks for none of them as well as a dedicated hospitality or residential page.

  • “City and locality terms matter for a regional practice”

    A practice working mainly in one city should name it clearly in its project pages, matching how clients actually search.

  • “Genuine project narratives outrank thin photo captions”

    A full write-up of a project's design brief and solution gives search engines more to rank than a photo with a one-line caption.

What we do

What we deliver for architecture firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A dedicated portfolio page per project type

    Residential, hospitality and institutional work each given its own page, rather than one combined gallery competing for the same searches.

    Result: Each project type has its own chance to rank for the right search.

  2. City and locality terms placed where clients search

    Project pages naming the city and area you work in clearly, matching how a client actually phrases a search for a local practice.

    Result: A local search for your kind of work finds you, not a firm in another city.

  3. A full written narrative for each project page

    A design brief, site challenge and solution written out for each project, giving search engines more to rank than a photo caption.

    Result: Project pages rank on real content, not thin captions under a gallery.

  4. A realistic ranking timeline for your project types

    An honest estimate of how long competitive project-type searches take to rank, against a niche type that may rank sooner.

    Result: You know what to expect before committing to the work.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Searches your clients type

What a plot owner or developer types before choosing an architect, and the page that answers it.

architect for a 30x40 site house design
A residential page by plot size. Show a house you designed on a similar site: the brief, the plan, setbacks handled and photographs after completion. Say which stages of work you cover.
architect for boutique hotel design in Coorg
A hospitality page with a project narrative: the site, the client's brief, the problem you solved and what you handled, from concept to site visits. Name the place, since the search does.
building plan approval architect near me
A sanction page. List what you prepare, what the owner must bring such as ownership and tax records, and which local authorities you deal with. Say what is out of your hands.
interior architect vs interior designer
An explainer in your own words. Say what your practice covers when architecture and interiors come together, and what you hand to a separate contractor. A client reads it to decide who to call.
green building architect IGBC GRIHA
A sustainability page. Name a certification only if a project of yours has been through it, say your role in it, and describe the design choices made on the site, not general advice.
how do architects charge for a house
A fee page. Set out the stages of work and what each stage delivers, and give the basis of the fee. Invite plot and brief details, since a rate quoted without them misleads.

Who it is for

This is written for these architecture firms.

  • Residential and villa architecture practices
  • Commercial and corporate campus architecture firms
  • Hospitality architecture practices
  • Institutional architecture firms, schools and hospitals
  • Interior-architecture hybrid practices
  • Sustainable and green building specialists
  • Practices working on government and public sector tenders
  • Boutique single-principal practices

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the search engine optimisation work runs

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How long does architecture SEO take?
Longer than a quick fix, since competitive project-type searches take real work to rank, though a niche project type can rank sooner. We talk through a realistic timeline with you in the first conversation.
Should we also run ads while SEO builds?
Yes, for a project type where you need enquiries now, while SEO builds ranking pages for the longer term.
Does every completed project need its own page?
Only the ones you can describe well. A page needs the brief, the site, your decisions and good photographs. A project with two photographs and a caption adds little. Group thinner work under a project type page until you have material.
Should the site be written for clients or for other architects?
For clients. Peers read the awards. Owners read plain answers about plot, approvals, budget and stages. Keep design theory to a short paragraph on each project page and put the practical detail first.
How soon would we see more enquiries?
Fixing follow-up discipline is mostly a habit change, so it can start helping as soon as your team follows the new process. Ranking for project-type searches and building referral relationships takes sustained work over a longer stretch.
Do we need to respond to every tender?
No, only the ones matching your team's real capacity and experience, since a mismatched proposal wastes effort on both sides.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for architecture firms.

All articles

More for architecture firms

Everything else we would do for you.

Closest to this: search and visibility

Also for architecture firms

Or start from the overview: sales and marketing for architecture firms.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need