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Architecture firms · Pay per click advertising

Advertise the project type where you have real capacity this year.

Pay per click advertising for an architecture firm works best aimed at a specific project type with spare team capacity, residential villas or boutique hospitality. This beats a broad campaign for architecture services generally. GullySales runs search ads for that specific search and tracks enquiries to signed projects.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of architecture firms at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for architecture firms

Sales and marketing for architecture firms, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For architecture firms

Where it usually goes wrong, and what we would do.

  • “Project-type searches convert better than a general architect search”

    Someone searching for villa architect in a specific area is a warmer enquiry than someone searching for architects generally.

  • “The landing page needs a portfolio matching the ad's promise”

    An ad for hospitality design that leads to a general homepage loses credibility before the enquiry ever reaches you.

  • “A realistic budget accounts for a long sales cycle”

    Ad spend for architecture converts over months, not days, so the budget and expectations should be set with that timeline in mind.

What we do

What we deliver for architecture firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns built around one project type

    Ads aimed at a specific search, such as villa architect in a named area, rather than a broad architects campaign.

    Result: The ads reach someone closer to a real decision, not a general browser.

  2. A landing page matched to each ad's promise

    An ad for hospitality design sent to a hospitality portfolio page, not a general homepage the visitor has to search through.

    Result: The visitor's first impression matches what the ad said it would show.

  3. A budget scoped to your sales cycle length

    Spend and expected timeline for results set against your typical project value and how long a decision actually takes.

    Result: Expectations for the campaign match how architecture is actually bought.

  4. A report tracking enquiries to signed projects

    Ad performance tracked from click through to enquiry and, where possible, to a signed project, not just impressions.

    Result: You know whether the spend is producing real work, not just visits.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as an architecture firm, and the ones to keep out.

Project type plus city, such as villa architect in Mysuru
Bid. A plot owner who types a project type and a place is ready to shortlist. Run one campaign per project type you have capacity for, and pause the rest.
Design and build, turnkey and contractor searches
Block if you only design. Add contractor, builder and turnkey as negatives. Bid on them only if you really offer design and build, and then say so in the first line of the advert.
House plan, floor plan, free plan and elevation images
Block. These are do-it-yourself and inspiration searches. Add house plan, floor plan, free, pdf, images and catalogue as negatives, and check the search terms report for more.
Intern, thesis, AutoCAD, course and vacancy
Block. Students and job seekers click on every architecture term. Add intern, thesis, portfolio, course, software and vacancy so the spend stays with people who own land.
Where the click lands
Send the click to the page for that project type with three finished projects, your way of working and a short form asking plot size, location and budget range. Do not send it to the home page.
Counting a real enquiry
Count a call or form that gives a plot location and a budget as an enquiry. Then mark site visit, proposal sent and signed, because a signed project comes long after the click.

Who it is for

This is written for these architecture firms.

  • Residential and villa architecture practices
  • Commercial and corporate campus architecture firms
  • Hospitality architecture practices
  • Institutional architecture firms, schools and hospitals
  • Interior-architecture hybrid practices
  • Sustainable and green building specialists
  • Practices working on government and public sector tenders
  • Boutique single-principal practices

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is PPC worth it for a small practice?
For a specific project type with real capacity, yes, though it works best alongside a strong referral and portfolio presence.
How much should we spend?
Scoped after we have read your brief and spoken to you, against your typical project value and the length of the sales cycle.
Should an architecture firm bid on its own name?
A small brand campaign is worth it when a directory or a rival appears above you for your name. Otherwise let the organic result do the work. Never spend on rival firms' names; those searchers have already chosen someone else.
Is Google Ads or Instagram better for architecture enquiries?
Google search reaches the plot owner who is looking now, so begin there. Instagram suits showing finished work to people who are not yet looking. Judge both by proposals requested, and give each its own landing page.
How soon would we see more enquiries?
Fixing follow-up discipline is mostly a habit change, so it can start helping as soon as your team follows the new process. Ranking for project-type searches and building referral relationships takes sustained work over a longer stretch.
Do we need to respond to every tender?
No, only the ones matching your team's real capacity and experience, since a mismatched proposal wastes effort on both sides.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for architecture firms.

All articles

More for architecture firms

Everything else we would do for you.

Or start from the overview: sales and marketing for architecture firms.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need