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Architecture firms · Account based marketing

Target the developers and institutions worth a dedicated pitch.

Account based marketing for an architecture firm means identifying a short list of developers, hospitality groups or institutions likely to commission the kind of project you want more of. It also means building a specific approach for each one. GullySales identifies these accounts and builds the materials to open the conversation.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of architecture firms at work in India

What account based marketing means

Account based marketing is picking a short list of specific companies you want as customers. It runs marketing aimed only at the people who decide there, instead of a broad campaign for anyone. GullySales builds this list after the first conversation and writes content aimed at each named account rather than a general offer.

Also for architecture firms

Sales and marketing for architecture firms, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For architecture firms

Where it usually goes wrong, and what we would do.

  • “A developer account is won over multiple projects, not one pitch”

    A relationship with a developer who builds several properties a year is worth cultivating for the second and third project, not just the first.

  • “Institutional accounts need a different proof point”

    A school or hospital board wants to see experience with similar regulatory and safety requirements, not a general portfolio.

  • “The pitch should reference the account's own recent work”

    A proposal that references a developer's last two projects shows research a generic capability deck cannot match.

What we do

What we deliver for architecture firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A named list of developer and institutional targets

    A short list of developers, hospitality groups or institutions matched to the project type and scale you actually want to win.

    Result: Effort goes toward accounts worth the time a pitch takes to prepare.

  2. A research brief on each target account

    A short document on a target's last two or three projects, used to make the pitch specific rather than a generic capability deck.

    Result: The pitch shows research the target can recognise as real interest.

  3. A safety and approval proof pack for institutions

    A document showing experience with the safety and approval requirements a school or hospital board actually asks about.

    Result: An institutional board sees the exact proof it is looking for.

  4. A tracked follow-up plan per account

    A schedule for staying in touch with each named account over the months a relationship like this takes to develop.

    Result: A target account hears from you consistently, not only when a brief is open.

How the result is measured

  • Accounts engaged
  • Meetings secured per account
  • Accounts converted to customers

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full account-based marketing page

One-page brief per account

Write this one-page brief for every developer or institution on your list.

Keep one page per account, kept by the principal. If you cannot fill a line, that is the next thing to find out before you write to them.

Who signs the appointment
Name the managing director, the projects head and the design head, and note who actually signs an architect's appointment. For a trust or a school it may be a trustee or a chairman.
Their last three projects
Note the type, the location and what buyers or users saw on completion. Quote one of them back in your first message so it is clear you looked at their work.
Sign of the next project
Record any land purchase, RERA registration, tender notice or campus announcement, with the date and where you saw it. A dated signal beats a general hope.
Nearest proof from your work
Pick the finished project closest in type and scale, with a client who has agreed to take a call. For an institution, add the approvals and sanction experience on that project.
Way in and who introduces
Note the mutual contact, consultant or event that can introduce you. Decide who makes the introduction before anyone writes to the account.
Next step, owner and date
End with one line: what was sent, to whom, by whom, and when it will be followed up. A brief without a next step is a file, not a plan.

Who it is for

This is written for these architecture firms.

  • Residential and villa architecture practices
  • Commercial and corporate campus architecture firms
  • Hospitality architecture practices
  • Institutional architecture firms, schools and hospitals
  • Interior-architecture hybrid practices
  • Sustainable and green building specialists
  • Practices working on government and public sector tenders
  • Boutique single-principal practices

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the account based marketing work runs

  1. 1

    Understand the target market

    We agree what a good account looks like: size, sector, buying pattern, and how many you can realistically work at once.

  2. 2

    Audit the current pipeline

    We check which target accounts your sales team already has a foot in, so effort is not duplicated on a relationship that exists.

  3. 3

    Build and score the list

    Named accounts are ranked by fit and signal, and the first batch is agreed with sales before any outreach begins.

  4. 4

    Research and create

    Each account gets its own research brief and a short piece of content built around its situation.

  5. 5

    Run coordinated outreach

    Marketing and sales contact the account in a planned sequence rather than separately and at random.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is this only for large practices?
No, even a small practice can identify two or three local developers or institutions worth a dedicated approach.
How long does this take to pay off?
Often months, since architecture accounts are won on relationship and proof over several conversations.
Should we send a free concept sketch to win an account?
Avoid it. Unpaid design work sets the wrong value on your time, and the account may use it elsewhere. Send a short note on their site or brief, and the one past project that fits. Offer a paid concept stage if they want to see more.
How do we choose which developers to put on the list?
Start with those who build the type of project you want more of and whose last projects match your scale. Check whether they use outside architects at all. A developer with an in-house design team is a poor target for a boutique practice.
How soon would we see more enquiries?
Fixing follow-up discipline is mostly a habit change, so it can start helping as soon as your team follows the new process. Ranking for project-type searches and building referral relationships takes sustained work over a longer stretch.
Do we need to respond to every tender?
No, only the ones matching your team's real capacity and experience, since a mismatched proposal wastes effort on both sides.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for architecture firms.

All articles

More for architecture firms

Everything else we would do for you.

Closest to this: leads and follow-up

Also for architecture firms

Or start from the overview: sales and marketing for architecture firms.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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