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Business coaches and corporate trainers · Digital marketing

Turn one talk into a month of reasons for a buyer to remember you.

Digital marketing for a coach or trainer ties the talk, the webinar, the post and the programme page into one plan, because the coach is the product. GullySales sets that plan against the training budget year and reports enquiries rather than impressions.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of business coaches and corporate trainers at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for business coaches and corporate trainers

Sales and marketing for business coaches and corporate trainers, the overview.

Last updated 5 Oct 2026.

For business coaches and corporate trainers

Where it usually goes wrong, and what we would do.

  • “One talk should not be used once”

    A forty-minute session at an HR chapter meeting is also a webinar, five posts and an article, if somebody records it.

  • “The plan follows the budget year, not the calendar year”

    Programmes are planned in February and March for a year starting in April. The outreach that decides next year's diary happens while this year's is busiest.

  • “Open workshops and in-house programmes pull in opposite directions”

    A public workshop needs seats filled by a date, which is an advertising job. An in-house programme needs one HR head convinced, which is not.

What we do

What we deliver for business coaches and corporate trainers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. One calendar built around your speaking diary

    A plan that starts from the talks, webinars and programmes already booked, and puts the posting, writing and outreach around them.

    Result: The marketing runs off work you were doing anyway.

  2. Recording and clipping set up for every session

    A routine for capturing audio and video at talks and webinars, with client permission agreed beforehand, and the clips cut afterwards.

    Result: Every session you deliver leaves something behind.

  3. A programme page that survives being forwarded

    A page carrying the agenda, format, duration, outcomes and your credentials, written for a business head and a procurement officer who never met you.

    Result: The HR head who liked you can sell you internally without being in the room.

  4. Outreach timed to the February and March planning window

    A dated push to HR and L and D contacts with next year's programme calendar, while the new year's budgets are being written.

    Result: Your programmes are in the plan before the money is allocated.

  5. One report across every channel

    Enquiries by channel and by programme in a single report, compared with the baseline recorded before work starts.

    Result: You can drop the channel that is only producing applause.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where a trainer starts

A coach or trainer starts with one named programme and a page a buyer can forward to a colleague.

A named programme page
Write the audience, the outcome, the format and who delivers it. Make it readable on a phone, since HR heads forward it in chat.
Proof a buyer can check
Collect permission-based feedback, participant roles and the company type, with a contact willing to confirm. Keep it in a single folder.
LinkedIn profile for your buyer
Rewrite the headline for the HR head or founder you serve. Log each message or enquiry that mentions a post.
Recorded talk or webinar
Record one session and cut it into short clips for the page and posts. Note which clip leads to a discovery call.
Discovery call routine
Ask the budget, the number of participants and who signs off at the start. Record how many calls turn into proposals.
What to leave until later
Leave paid ads and a podcast until the programme page and proof exist. Likes from other coaches do not lead to purchase orders.

Who it is for

This is written for these business coaches and corporate trainers.

  • Independent corporate trainers for soft skills and leadership
  • Sales training and sales coaching specialists
  • Executive coaches for senior managers and CXOs
  • Business coaches for founders, family businesses and SMEs
  • Training companies with a panel of facilitators
  • Life coaches for career, relationships and wellbeing
  • Outbound, team-building and offsite facilitators
  • Communication, public speaking and presentation trainers
  • Behavioural assessment and psychometric practitioners

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
We are one person. What can we realistically run?
One channel where your buyer already is, and one thing that gets reused. For corporate work that means LinkedIn and a recorded talk. The rest waits until there is somebody to run it.
Do we need a website if LinkedIn brings the enquiries?
Yes. The HR head who met you has to forward something to a business head and then to procurement, and those people want an agenda, a format and your credentials on a page.
How do we get past HR into procurement?
Ask at the discovery call who approves vendors and what documents they need, then prepare them in advance: company profile, tax details and a vendor form. Follow the proposal with a call to the sponsor and note each stage it reaches.
Should we offer a free session to start?
A short free talk to a group can open a conversation, but keep it to a stated length and ask for a follow-up meeting before leaving. Do not give free coaching. Record how many free sessions led to a paid enquiry.
Do we need to be empanelled with a company before we can train there?
Often, yes, for larger companies. Procurement usually wants GST and PAN details, bank information and sometimes an MSME certificate before it raises a purchase order. We keep these in a ready kit, so an approved proposal does not lose weeks to paperwork.
Should a trainer publish rates on the website?
For corporate programmes, usually not, since the fee depends on group size, days and customisation. For life coaching packages, a starting price can save time on discovery calls with people who cannot afford the package.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for business coaches and corporate trainers.

All articles

More for business coaches and corporate trainers

Everything else we would do for you.

Or start from the overview: sales and marketing for business coaches and corporate trainers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need