Skip to content
GullySales
GullySales
Tell us what you need

HR consulting and outsourcing firms · Digital marketing

Spend where a founder looks for HR help, and stop paying for the rest.

Digital marketing for an HR consultancy is the decision about which channels get money and which get none. GullySales works out where your enquiries really come from, puts search and the accountant network ahead of everything else, and reports the whole thing in one place against the baseline.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of hr consulting and outsourcing firms at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for HR consulting and outsourcing firms

Sales and marketing for HR consulting and outsourcing firms, the overview.

Last updated 5 Oct 2026.

For HR consulting and outsourcing firms

Where it usually goes wrong, and what we would do.

  • “Two things carry this trade, and neither is a feed”

    Search brings the founder who knows she has a problem. An accountant brings the one who has not realised it yet.

  • “Reels reach the wrong room”

    An HR consultancy posting on Instagram collects students and job seekers. The founder deciding on payroll is not scrolling, she is asking her chartered accountant.

  • “Confidentiality rules out half the usual plan”

    Client logos, case studies and quotes are what most plans run on, and you cannot publish any of them. What you can publish is how you work and what it costs to find out.

  • “The quiet month is when the pages get built”

    Demand climbs before filing dates and drops away after. The weeks in between pay for themselves in pages, profiles and referral calls.

What we do

What we deliver for HR consulting and outsourcing firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel decision, including what to stop

    Each channel judged on the enquiries it has actually produced, with the ones that produced none named and closed.

    Result: Money and hours come back from places that were never working.

  2. Search and LinkedIn run as the paid pair

    Search for the owner with an urgent gap, LinkedIn for the HR head at a company large enough to have one, with separate messages.

    Result: Both buyers are covered without a third channel to fund.

  3. A referral programme with accountants

    A named list of chartered accountants and company secretaries, an introduction for each, and a routine for telling them what happened to their referral.

    Result: The network that already sends work sends more of it.

  4. A proof kit that names nobody

    Descriptions of work by company size and problem, a note on how quickly you answer, and reference clients who agree to take a call.

    Result: You can show evidence without breaking a confidentiality clause.

  5. One view of enquiries by source

    Every enquiry tagged to where it came from, in one sheet or CRM, instead of counting each channel's own dashboard.

    Result: You stop reading four reports that disagree.

  6. A review before each term ends

    A written look at what to keep and what to drop, timed to the end of the three to six month engagement rather than left open.

    Result: The plan changes on evidence, not on habit.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where to start for HR firms

Fix search and your accountant network before you post anywhere.

A page for each compliance problem
Write a page for the problem a founder searches, such as a missed PF or ESI filing, a payroll error or a notice from the labour office. Record the enquiries by page.
Google Business Profile
Keep the office address, services and a phone that is answered. Ask satisfied clients, with permission, for a review that names the service.
An accountant and CA contact list
List the chartered accountants and tax advisers who refer clients. Meet each with a short note on the work you take, and record each referral.
A proposal follow-up routine
Log each proposal with the date sent, the decision maker and the next call. Call after the first meeting and write down the objections.
A proof kit without names
Prepare examples of the problem, the process and the result, with the client's name removed. Record which examples prospects ask about.
What to leave until later
Reels, a podcast and broad social posting. A founder looking for HR help searches or asks an accountant, so give those two the time first.

Who it is for

This is written for these HR consulting and outsourcing firms.

  • HR outsourcing firms for small businesses
  • Recruitment and staffing consultancies
  • Payroll processing and compliance firms
  • HR compliance and labour law advisory firms
  • Talent management and HR technology consultants
  • Startup-focused HR advisory firms
  • Contract and gig workforce management firms
  • Executive search and leadership hiring firms

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which channel should we fix first?
The one where enquiries already arrive, which for most HR firms is search plus the accountant network. We count your last six months of enquiries before anything is bought. Adding a channel before that is guessing with money.
Do we need a new website before any of this?
Rarely a rebuild. Most HR firm sites need pages for the problems they solve and a clear scope, not a new design. If the site is slow or cannot be edited without a developer, that gets fixed first.
Can we run this with one marketing person or must we hire an agency?
One person can keep the pages, the accountant contacts and the proposal log. An agency can help with the site and search set-up. Someone senior should review each public page, because HR advice touches law.
How do we tell which channel produced a retainer?
Record the source at the first call, and again at signing, since a founder may search, then ask a CA, then sign. Keep both notes. After a few signings you will see the usual route, and the pages and contacts that matter.
How soon would we see more enquiries?
Fixing reply time and problem-led content helps quickly, since a founder is already searching for that exact gap. Ranking for a search such as payroll outsourcing in your city takes several months.
Do we need to advertise?
Clearer content and a faster reply cost nothing in media and answer the search a founder is already making. Advertising helps for a specific service push, such as payroll compliance ahead of a filing season.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for HR consulting and outsourcing firms.

All articles

More for HR consulting and outsourcing firms

Everything else we would do for you.

Or start from the overview: sales and marketing for HR consulting and outsourcing firms.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need