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Interior design firms · WhatsApp marketing

Answer the floor plan that lands in your WhatsApp at midnight.

WhatsApp is where an interior design enquiry actually arrives, usually as a photograph of a floor plan and a question about cost. It is also where the site group, the drawing approvals and the material choices live. GullySales sets up the business account, the catalogue and the rules for the project group.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of interior design firms at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for interior design firms

Sales and marketing for interior design firms, the overview.

Last updated 8 Nov 2026.

For interior design firms

Where it usually goes wrong, and what we would do.

  • “The first message is a floor plan and a price question”

    A client forwards the builder's layout and asks what it will cost. A studio with a saved reply that asks back about rooms, budget band and possession date has qualified the enquiry in one exchange.

  • “The project group has to be run, not just created”

    Put the client, the designer, the carpenter and the site supervisor in one group and a change gets approved at eleven at night with nobody recording it. Decide what must be confirmed outside the chat.

  • “Broadcasting finished projects is not marketing”

    Past clients do not need your new photographs. Use that list for something they want: a maintenance reminder, a vendor price change, an invitation to see a project in their own tower.

What we do

What we deliver for interior design firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business account with a catalogue by project type

    2BHK, 3BHK, villa, office and retail set up as catalogue items, each showing the budget band it starts from.

    Result: A client sees whether you work at their level before asking.

  2. Saved replies that qualify the first message

    Three questions sent back automatically when a floor plan arrives: which rooms, what budget band, and when possession is due.

    Result: An enquiry is qualified in one exchange rather than four.

  3. A rule for the project group

    What the group is for, what has to be confirmed in writing outside it, and who adds or removes people.

    Result: A verbal approval at night does not become a dispute later.

  4. Approvals recorded outside the chat

    A short process for getting a drawing or a material choice signed off in a form you can produce months afterwards.

    Result: A change the client approved can be shown to have been approved.

  5. Consent captured with the number

    What the client agreed to hear about after handover, recorded at the point the number is first saved.

    Result: You can message a past client without wondering whether you may.

  6. A named person on the business number

    One owner for the number during working hours, and an away message outside them saying when somebody will reply.

    Result: A midnight enquiry is acknowledged instead of ignored.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

Settle these before a client is added to a project group.

WhatsApp named in the design agreement
Name WhatsApp in the agreement as an update channel, and say that approvals and variations are confirmed separately in writing. Clients then know what counts.
Floor plans and photographs kept private
Treat a floor plan, site photographs and family details as confidential. Keep them off staff status posts and portfolio use until the client says yes.
Which vendors see what
Decide which carpenters, electricians and suppliers join a group, and who removes them at handover. A client's budget should never be visible in a group with vendors.
Stage updates you start yourself
A stage update sent when the client has not written recently may need an approved template. Check WhatsApp's current business policy and pricing before planning updates.
Written yes for the portfolio
Ask at handover whether finished photographs may be used. A yes on photographs does not cover the address or the client's name.

Who it is for

This is written for these interior design firms.

  • Residential interior design studios
  • Turnkey design-and-build firms
  • Retail and commercial interior design firms
  • Office and workplace interior design firms
  • Boutique single-designer practices
  • Modular kitchen and furniture-focused design firms
  • Design firms working closely with architects and builders

Not for

It is not the right fit if.

  • Designers use personal numbers, so the chat history would leave the studio with them.
  • You have no consent from past clients to message them, so a broadcast of finished projects would reach people who did not agree.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Houzeome Interior Design Studio

    Situation
    A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
    What we did
    • A custom site build
    • The studio's own photography
    • One brand across the site
    • Six project pages
    Result
    • Six real projects published, each with its own detailed case-study page
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should the client be in a group with our carpenters?
Only if you want every delivery delay discussed in front of them. Keep a client group for design and progress, and a site group for the team. Mixing the two turns an ordinary site problem into a complaint.
Can we send our finished project photos to the whole list?
You can, and most of them will mute you. Send photographs to people who might buy, and send past clients something useful instead. A list you burn out cannot be rebuilt.
A client sends a stream of voice notes with changes. What do we do?
Turn each into a typed change note stating the item, the effect on cost and the date, and ask for a written yes. Treat voice notes as comments only, and start work on a change once the note is confirmed.
Can we give a rough budget from a floor plan on chat?
Give a range per room type with the assumptions listed, and call it an estimate pending a site visit and a specification. The first number a client hears tends to stay with them, so choose it carefully.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for interior design firms.

All articles

More for interior design firms

Everything else we would do for you.

Or start from the overview: sales and marketing for interior design firms.

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