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Law firms · Social media

Share legal awareness, not case results or client testimonials.

Social media marketing for a law firm means posting legal awareness content and general updates on law changes, staying within the profession's restrictions on advertising specific outcomes or soliciting clients. GullySales runs this calendar to build informed credibility rather than promotional reach.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of law firms at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for law firms

Sales and marketing for law firms, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For law firms

Where it usually goes wrong, and what we would do.

  • “Legal awareness posts build credibility without soliciting”

    A short post explaining a recent change in property registration rules informs your audience without promoting a specific service.

  • “Case results and testimonials carry professional restrictions”

    Sharing a specific case outcome or a client testimonial is treated carefully in this profession, and we help you stay within the guidance.

  • “LinkedIn suits corporate and professional audiences”

    A firm working with businesses reaches decision makers more effectively on LinkedIn than on a purely visual platform.

What we do

What we deliver for law firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A legal awareness content calendar

    A month-by-month plan of posts explaining recent law changes relevant to your audience, without promoting a specific service.

    Result: Followers see the firm as informed, without a promotional post.

  2. Guidance for mentioning outcomes and testimonials

    Written guidance on how, or whether, a case outcome or client testimonial can be referenced, checked against professional guidance.

    Result: Any mention of past work stays within what the profession allows.

  3. A LinkedIn plan for corporate audiences

    A posting plan aimed at business decision-makers on LinkedIn, distinct from a general consumer-facing platform.

    Result: Corporate audiences see the firm where they actually spend time.

  4. A directory profile maintained alongside social

    A properly filled directory listing maintained alongside the social calendar, since both carry weight for this audience.

    Result: Professional audiences find consistent information wherever they look.

  5. A review of posts against guidance

    A check that published posts still sit within current Bar Council guidance, with any needed correction made promptly.

    Result: Social activity keeps building credibility without compliance risk.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where clients and referrers read about law, and what to post for each.

LinkedIn for business owners and professionals
Explain a recent legal change in plain words for a business owner. Cite the order or notification, say who is affected and keep to general information.
YouTube explainers on common questions
A short video on what a legal notice is or what a sale agreement should state. Make clear it is general information and not advice on a particular case.
Instagram carousels for family and property practices
A document checklist, such as what to carry to a property registration or what a will should cover. Keep it general and avoid any promise of outcome.
WhatsApp Business for consultation requests
List practice areas and how to book a consultation. Do not give legal opinions in chat. Move the person to a consultation where facts can be heard in full.
Google Business Profile posts
Post office address, hours and practice areas in plain words. Do not use words such as best or specialist unless your council permits.
What not to post
No client names, cases in progress, wins, testimonials or fee offers. Bar Council rules on advertising are strict and change, so check the current rules before any post.

Who it is for

This is written for these law firms.

  • Litigation and dispute resolution practices
  • Corporate and M&A law firms
  • Family law practices
  • Intellectual property law firms
  • Real estate and property law practices
  • Tax and compliance law practices
  • Boutique single-practice-area firms

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we mention winning a case?
This needs care given professional guidance on referencing outcomes, and we help frame any such mention appropriately.
Which platform matters most for a law firm?
LinkedIn for corporate and professional audiences, alongside a properly completed legal directory listing.
A reader asks a legal question in the comments. Can we answer?
Do not give advice on a specific situation in public. Reply that the answer depends on the facts and invite them to book a consultation. A general point about the law, linked to the source, is acceptable. Do not collect a reader's case details in the comments.
Should junior associates post from their own profiles?
Advertising restrictions apply to individual advocates too, so agree a written policy. State what they may post, such as articles and event attendance, and what they may not, such as client matters or results. Ask a partner to approve anything about the firm.
Can a law firm advertise in India?
Only within narrow limits. The Bar Council of India restricts advertising and solicitation, so we build visibility through informative content, directories and referral relationships instead.
Can we show case wins or client names on our website?
No. Publishing results or testimonials reads as soliciting work, which the Bar Council rules forbid. A website may state your name, contact details, enrolment and areas of practice, and plain explainer articles can sit alongside that.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for law firms.

All articles

More for law firms

Everything else we would do for you.

Closest to this: content and social

Also for law firms

Or start from the overview: sales and marketing for law firms.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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