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Tax consulting firms · Search engine optimisation

Be found for the section number printed on the notice.

Search for a tax firm is the business owner typing the section number printed on a notice, or the form he cannot file, at ten at night. GullySales writes a page for each of those situations, keeps them current as circulars change, and puts your partner's review in front of publishing.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of tax consulting firms at work in India

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for tax consulting firms

Sales and marketing for tax consulting firms, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For tax consulting firms

Where it usually goes wrong, and what we would do.

  • “The search is a form number, not a service”

    People type what is printed at the top of the paper in front of them, which is a section, a form or a due date.

  • “A page written last year can be wrong this year”

    Rates, due dates and thresholds move with every budget and circular, and an owner who spots a stale figure closes the tab.

  • “What you may publish is not the same for every partner”

    A chartered accountant in practice, an advocate and a registered tax practitioner answer to different bodies, and the certificate at risk is yours.

What we do

What we deliver for tax consulting firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page for each notice and situation you handle

    Separate pages for a demand notice, a mismatch in input tax credit, a defective return and a late filing, written in the owner's words.

    Result: The owner holding that paper finds the page about it.

  2. A review date carried on every page

    Each page shows when it was last checked, with a routine to revisit it after the budget and after any circular that touches it.

    Result: Nothing on the site quietly goes out of date.

  3. Author details shown as your body permits

    The partner's name, qualification and membership details on each article, set out in the form your institute or council allows.

    Result: A reader can see who stands behind the explanation.

  4. A compliance read before anything goes live

    Every page sent to your partner with the claims marked, so superiority wording and outcome promises are caught before publishing rather than after.

    Result: Nothing goes up that your firm has not cleared.

  5. City and situation pages for the searches nearby

    Pages combining the situation with the areas your clients come from, for owners looking for help within reach of the office.

    Result: You show up for the trader two streets away.

  6. Enquiries reported by the situation that brought them

    A count split by notice type, filing and advisory work, measured against the position recorded before the pages went up.

    Result: You can see which situation is worth writing more about.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Searches your buyers type

What a taxpayer types when a notice or a deadline arrives, and the page that answers it.

GST scrutiny notice ASMT-10 reply
A notice page. Say what the form is, what a reply needs, which records to collect, and what the firm does after instruction. Carry the review date and a link to the official source.
income tax notice under section 143(1)
A page for an intimation. Explain in plain words what it means, what to check in it, and when to involve a professional. Do not state any penalty unless you cite the current provision.
ITR filing for NRI with foreign income
An NRI page. List the documents an NRI should gather, what residential status changes, and how the firm works across time zones, with a note that the person's own facts decide the treatment.
GST registration for small business
A registration page. Describe who needs to register, the documents asked for, and how the firm deals with the portal, with a review date so the page does not mislead later.
startup tax planning in India
A startup page. Cover entity choice, founder salary and compliance in outline, say that the advice depends on the structure, and say what the first discussion covers.
TDS return late filing consequences
A page for payroll and TDS. Set out what a late return generally leads to, point to the official rules for the current amount, and offer to look at the client's own position.

Who it is for

This is written for these tax consulting firms.

  • Individual and small business tax consultants
  • GST compliance and advisory firms
  • Corporate tax advisory firms
  • Chartered accountancy firms offering tax services
  • NRI taxation specialists
  • Startup and new business tax advisory firms
  • Tax litigation and notice response specialists
  • Payroll and TDS compliance firms

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the search engine optimisation work runs

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Are we allowed to publish articles on our own website?
That depends on the body you are registered with, and the rules on what a professional may say about themselves are revised from time to time. Your partner or the institute settles it. We write explanatory material with no comparative or outcome claims and send it for that check first.
How long before a notice page starts bringing calls?
Months for a crowded situation, weeks for a narrow one such as a specific defective-return notice. The seasons shape it too. A page published in June gets its first real test in July.
Should pages carry tax rates and due dates?
Only with a visible review date and a link to the official notification. Dates and rates change, and a page that gives an old due date can harm a reader. Where a figure matters, link to the source and tell the reader to confirm it.
Should we write a new page for the same notice each year?
No. Update one page for each notice or situation and show the date it was last reviewed. A new page every year splits the traffic and leaves old versions live with out-of-date advice.
Do we need to advertise?
Not at first. A page that explains a GST notice reaches the owner who is searching for it today, with no media spend. Paid search helps for a short push, such as the fortnight before the July income tax deadline.
We are chartered accountants. Are we even allowed to market the firm?
Within limits. ICAI's Code of Ethics restricts how a CA in practice can advertise or solicit clients, and ICAI publishes guidelines on what a firm website may carry. We write explanatory pages inside those limits, with no claims of superiority, and your partner checks the copy before it goes live.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for tax consulting firms.

All articles

More for tax consulting firms

Everything else we would do for you.

Closest to this: search and visibility

Also for tax consulting firms

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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