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Tax consulting firms · Social media

A due date reminder gets read, and a reel about the budget does not.

Social media for a tax firm reaches two people worth reaching: the client who forgets a due date, and the banker or fellow professional who sends work across. GullySales sets a posting routine on the compliance calendar, writes the rule on what is never posted, and keeps the partner's review in the way.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of tax consulting firms at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for tax consulting firms

Sales and marketing for tax consulting firms, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For tax consulting firms

Where it usually goes wrong, and what we would do.

  • “The budget-day post gets views and no clients”

    Thousands of professionals share the same slides that week, and the business owner who matters switched off by lunchtime.

  • “Client facts cannot go into a post, ever”

    A win in an appeal is somebody's tax affairs, and putting it up breaks a confidence whether the name appears or not.

  • “LinkedIn is where the referrer sits”

    Bankers, company secretaries and lawyers send work to people they see working, and that is a smaller and better audience than a feed.

What we do

What we deliver for tax consulting firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A posting calendar built on due dates

    Reminders and short explainers timed to the monthly returns, the statements, the July deadline and the audit season.

    Result: Posts land when somebody has a reason to read.

  2. A written list of what is never posted

    Client names, matters, outcomes, amounts and anything read out of a file, set down so an assistant never has to judge it.

    Result: Nobody has to ask whether a post is safe.

  3. Partner profiles set up on LinkedIn

    Each partner's profile completed within what your body allows, with a connection routine aimed at bankers and other professionals nearby.

    Result: The person clients refer to is findable.

  4. WhatsApp lists split by client type

    Separate lists for companies, firms, individuals and NRI clients, so a due date note goes only to the people it applies to.

    Result: Clients stop muting you.

  5. A plain note when something changes

    A short explanation after a budget or a circular saying what moved and who it affects, written for an owner and not for a journal.

    Result: Owners hear it from you before their neighbour.

  6. Enquiries traced back to the posting

    A note of which enquiries and referrals came from a profile or a message, against the position before the routine started.

    Result: You can stop the parts that do nothing.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where taxpayers look, and what a tax firm posts on each.

WhatsApp status and lists by client type
Post the due date the day before for the group it concerns: GST for traders, advance tax for professionals. Verify the notified date first. The action is to send documents.
LinkedIn for referrers and business owners
When a notification or circular changes, post a plain note on who it touches and what to check. The action is a message to the firm. Bankers and CAs forward these.
YouTube explainers for individuals
Show how to read Form 26AS and the Annual Information Statement, and what to do on seeing a mismatch. The action is to book a consultation with documents ready.
Instagram carousels in the filing season
Make a checklist of what a salaried person should gather: Form 16, interest certificates, rent receipts. The action is to send them on WhatsApp to the office number.
What not to post
A client's notice, a PAN, a portal screenshot with details on it, a promise of getting a notice dropped, or a claim of paying less tax.

Who it is for

This is written for these tax consulting firms.

  • Individual and small business tax consultants
  • GST compliance and advisory firms
  • Corporate tax advisory firms
  • Chartered accountancy firms offering tax services
  • NRI taxation specialists
  • Startup and new business tax advisory firms
  • Tax litigation and notice response specialists
  • Payroll and TDS compliance firms

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should partners be posting on LinkedIn?
Yes, if it stays factual and inside what your body allows. The audience worth having is the professionals who refer, not a follower count. Two useful posts a month beat a daily habit nobody reads.
Can we post that we got a notice dropped?
No. Even without a name, the matter belongs to the client and the details identify them to anyone who knows the business. Write about the kind of notice and what the department asks for instead.
A stranger asks a tax question in the comments. Can we answer?
Give a general pointer in one line and say the answer depends on the person's facts. Invite them to book a consultation. Do not give advice on a specific case in public, since a half answer can cause harm. Keep a standard reply for this.
Should we make short videos for the filing season?
Yes if they are made around real questions clients ask, such as which ITR form or what to do on a notice. Keep each to one question, with sources on screen. Say rules change, and check your own institute's guidance on advertising before posting.
Do we need to advertise?
Not at first. A page that explains a GST notice reaches the owner who is searching for it today, with no media spend. Paid search helps for a short push, such as the fortnight before the July income tax deadline.
We are chartered accountants. Are we even allowed to market the firm?
Within limits. ICAI's Code of Ethics restricts how a CA in practice can advertise or solicit clients, and ICAI publishes guidelines on what a firm website may carry. We write explanatory pages inside those limits, with no claims of superiority, and your partner checks the copy before it goes live.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for tax consulting firms.

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More for tax consulting firms

Everything else we would do for you.

Closest to this: content and social

Also for tax consulting firms

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