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Translation and interpretation services · Lead generation

Know where each translation request came from, and answer it the same day.

Lead generation for a translation or interpretation agency means getting more quote requests from the people and companies who need a document or an interpreter. GullySales records each request by source, sets up the reply routine and finds the sources that send repeat business, such as consultants and law firms.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Demand and lead generation

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for translation and interpretation services

Sales and marketing for translation and interpretation services, the overview.

Last updated 11 Oct 2026.

For translation and interpretation services

Where it usually goes wrong, and what we would do.

  • “Requests arrive on three channels and are logged on none”

    A scan comes on WhatsApp, a mail arrives at a general address and a call is taken by whoever is free. The same client is quoted twice.

  • “A quote goes out and nobody asks if it was accepted”

    A student sends a certificate, receives a price and goes quiet. The student's deadline is in a week and nobody has called.

  • “Corporate work is hard to find, so none is chased”

    Everyone waits for walk-ins while manufacturers, hospitals and law firms with regular volumes have never heard of the agency.

What we do

What we deliver for translation and interpretation services.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. One intake for every channel

    A single place where calls, mail, WhatsApp scans and website forms are logged with the client, document, language and deadline.

    Result: No request is lost between channels.

  2. A quote reply routine

    A standard reply with word or page count, deadline, certification and payment, sent by a named person.

    Result: The client has a clear quote to decide on.

  3. A list of corporate targets

    Law firms, pharma units, manufacturers, hospitals with international patients, export houses and training companies, with the role to approach.

    Result: You write to named people who buy regularly.

  4. A follow-up routine for unanswered quotes

    A short message after each quote, a second note and a record of the outcome, with the reason noted.

    Result: A quote is not left to expire unseen.

  5. A source column on every request

    Where the client heard of you, from a list of the sources that apply to you.

    Result: You know which channel brings paid work.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

The sources that send translation and interpreting work, and what to record for each.

A WhatsApp message with a scanned document
Note the client, the document, the source and target language, the deadline and the purpose. Reply with a quote and ask what the receiving office requires.
A phone call about a visa or admission deadline
Take the deadline first, then the document list. Write the date the client needs the copy, not the date they called.
A referral from an immigration or study-abroad consultant
Record the consultant's name and file count. Thank them with a note, and send a status update on each file they refer.
An enquiry from a law firm or a court matter
Record the case type, the language, the volume and the filing date. Ask whether the client needs a sworn or a notarised version.
A corporate request for manuals or product literature
Record the department, the file format, the volume and the field. Ask for a glossary and a sample page before quoting.
A website form or a directory enquiry
Check for a document or file with it. Reply with one question on language and deadline, and mark enquiries asking only for the lowest rate as such.

Who it is for

This is written for these translation and interpretation services.

  • Certified translation for visa, immigration and admission files
  • Legal and court document translation
  • Technical and manufacturing manual translation
  • Medical and pharma document translation
  • Website and software localisation
  • Subtitling and audio translation
  • Business and conference interpreters
  • Medical and international patient interpreters

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy leads from a portal?
Test with care. Many portal leads go to several agencies at once, so the price is fought down. Record how many converted and what they were worth before you spend more.
How do we handle duplicate requests?
Search the record by name and phone number before logging a new one. Link the second request to the first so the same client is not quoted twice with different prices.
When is a translation enquiry worth quoting?
A client with a real document, a language pair you serve and a deadline you can meet. Someone asking only for the cheapest rate goes in a separate list.
Are walk-ins and phone calls part of lead generation?
Yes. For a translation agency they can be the largest source. Write them in the same record as web enquiries, with the source named, and count them in your review.
Do you translate documents for us?
No. GullySales is a sales and marketing firm. We bring the enquiries in and help turn them into orders, and your own translators and reviewers do the language work.
Can you promise our pages will rank for visa translation?
No one can. We build pages that answer what clients search and record the requests that come from them. Rankings depend on search engines and competitors, and are never promised.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

More for translation and interpretation services

Everything else we would do for you.

Closest to this: leads and follow-up

Also for translation and interpretation services

Or start from the overview: sales and marketing for translation and interpretation services.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need