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Commercial architects · Lead generation

A commercial brief arrives because someone already had your name.

Lead generation for a commercial architect means being known to the few people who commission buildings, not collecting form fills from strangers. GullySales works on the list of developers, corporate property teams and advisers who brief architects, and on the proof each one needs to see.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of architecture firms at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for commercial architects

Sales and marketing for commercial architects, the overview.

Last updated 18 Oct 2026.

For commercial architects

Where it usually goes wrong, and what we would do.

  • “The brief goes to people already on the list”

    A projects head phones the practices remembered from the last job. A practice with a good hospital behind it is skipped when nobody at that developer has seen it. Leads here are conversations with named people, started before any land is bought.

  • “Advisers hear about the brief first”

    Land consultants, project management firms and cost consultants are asked who should design before the developer has written a shortlist. A practice that has never explained itself to them is not in the answer, however good the buildings.

  • “Corporate occupiers appoint an architect once in several years”

    A company planning a plant or a regional office does not know how architects are chosen or paid. The ones who find a plain explanation are the ones who make the first call, so that explanation is a lead source in itself.

What we do

What we deliver for commercial architects.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Target account list

    A list of developers, corporate property teams and advisers in your region, each with a named contact, the building types they commission and who at your practice owns the relationship.

    Result: Every target has a name against it and an owner.

  2. Proof matched to the buyer

    For each target, the one or two finished projects most like what that buyer builds, chosen before any message goes out.

    Result: No target is sent a project that has nothing to do with its work.

  3. Enquiry capture on the website

    A short brief form that asks for building type, site, size and appointment stage, and routes to a named partner.

    Result: An enquiry arrives with enough detail to decide whether to pursue.

  4. Source tagging

    Every brief is recorded with where it came from: past client, adviser, event, website or search.

    Result: You can see which sources produce briefs and which produce only conversation.

  5. Reactivation of past contacts

    A list of clients and consultants from earlier projects, with a reason to get in touch with each.

    Result: Dormant relationships are on a call list rather than forgotten.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these commercial architects.

  • Office and business park architects
  • Retail, mall and showroom design practices
  • Hospital and healthcare building architects
  • Industrial, warehouse and logistics park architects
  • Mixed-use and township planning practices
  • Hotel and hospitality building architects
  • Educational campus architects
  • Practices that work only for corporate occupiers

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need paid ads to get commercial leads?
Not the first step. The buyers are few and known, so named outreach, introductions and a clear website do more. Search or ads are worth testing only for corporate occupiers who have never hired an architect.
How do we know a lead is worth pursuing?
Agree your own test in advance: building type you want, client with land and a budget, and an appointment route you can win. We record each brief against that test so the partners decide on the same facts.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for commercial architects

Everything else we would do for you.

Closest to this: leads and follow-up

Also for commercial architects

Or start from the overview: sales and marketing for commercial architects.

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