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Commercial architects · Search engine optimisation

A company planning a campus should find your practice, not a gallery of renders.

SEO for a commercial architect is making your building-type pages findable by people who are about to appoint a designer. GullySales works on the pages, the wording and the technical basics, with no promise about position in results.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of architecture firms at work in India

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for commercial architects

Sales and marketing for commercial architects, the overview.

Last updated 18 Oct 2026.

For commercial architects

Where it usually goes wrong, and what we would do.

  • “Searchers name the building, not the profession”

    A buyer types hospital architects, warehouse design or office interior and shell planning, with a city. A site with one page called Projects offers nothing to match those words, so a separate page for each building type you take is the starting point.

  • “Renders carry no words”

    Search engines read text. A page of beautiful images with a caption of a project name tells a crawler and a buyer nothing about scale, scope or constraint. Built area, your role and the approval handled are the lines that match real searches.

  • “Developers search for names, corporate occupiers search for needs”

    A developer already looking for you types the practice name, and the result must show the right thing. A company with its first campus types a question about how to choose and pay an architect. Both need pages written for them.

What we do

What we deliver for commercial architects.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Building-type pages

    One page for each building type, with scale, scope, constraints and consultants, written in the words a buyer uses.

    Result: Each building type you want has a page that can be found on its own.

  2. Page titles and descriptions

    Titles and descriptions written for each page, naming the building type and the city or region served.

    Result: Search results show what the page offers before the click.

  3. Image text and captions

    Descriptive captions and image names for project photographs and drawings, so images carry meaning.

    Result: Project images are readable by a crawler and by a buyer scanning the page.

  4. Technical check

    A review of speed, mobile display, broken links and indexing, with a list for your web developer.

    Result: You hold a written list of faults and who fixes each.

  5. Question pages for first-time clients

    Plain answers on how an architect is appointed, how fees are structured and what happens from concept to completion.

    Result: A first-time buyer finds a straight explanation before ringing anyone.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Who it is for

This is written for these commercial architects.

  • Office and business park architects
  • Retail, mall and showroom design practices
  • Hospital and healthcare building architects
  • Industrial, warehouse and logistics park architects
  • Mixed-use and township planning practices
  • Hotel and hospitality building architects
  • Educational campus architects
  • Practices that work only for corporate occupiers

How it works

How the search engine optimisation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Will SEO bring developer briefs?
It supports them. Developers call who they know, so search helps when they check you after a recommendation. It works more directly for corporate occupiers and institutions looking for a designer for the first time.
Is it worth doing if we are known by reputation?
Yes, because a reference is followed by a search. The buyer types the practice name, and what appears decides whether the introduction continues. We make sure that result is current and specific.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for commercial architects

Everything else we would do for you.

Closest to this: search and visibility

Also for commercial architects

Or start from the overview: sales and marketing for commercial architects.

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