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Commercial property brokers · Search engine optimisation

Be the page a company finds when it searches for space in your market.

SEO for a commercial broker is the work of making your pages the answer to a search such as office space in a named business district or a warehouse near a named corridor. GullySales works on the page structure, the property detail and the ways searchers phrase a requirement.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of property management companies at work in the United States

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Last updated 18 Oct 2026.

For commercial property brokers

Where it usually goes wrong, and what we would do.

  • “Searchers name a place, not a service”

    Nobody searches for a commercial brokerage. They search for space in a district, a park or a road. A site with one generic page cannot answer that, while a page per micro-market can.

  • “Property portals take the generic searches”

    Large portals hold the broad terms. A broker wins on narrow ones: a specific corridor, a specific kind of floor, a named building cluster. The narrower phrase brings fewer visitors and a clearer requirement.

  • “Stock changes, and stale pages hurt”

    A page showing a floor that was leased months ago sends the searcher away and teaches them the site is old. Every property page needs a date it was checked and a way to remove a space once it goes.

  • “Landlords search too”

    An owner looking for a broker types the building's area plus words such as leasing or tenant. A page written for owners ranks for that search and does not compete with the occupier pages.

What we do

What we deliver for commercial property brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page for each micro-market

    Business district, corridor or park, with the building mix, floor sizes on offer and the access by road and Metro.

    Result: Each market you cover has its own page.

  2. A page for each property type

    Offices, high-street shops, warehouses, showrooms and coworking, each linking to the markets where you hold them.

    Result: A searcher for a space type finds a page built for it.

  3. Listing pages with a checked date

    Each space carries carpet area, parking, power and availability, with the date it was last confirmed.

    Result: Visitors see current stock and you see which pages are stale.

  4. An owner-facing leasing page

    A separate page written for landlords, covering how you present a vacancy and how your fee is stated.

    Result: Owners searching for a broker reach a page meant for them.

  5. Search tracking by page

    The terms people used to reach each page, read from Search Console against the enquiries each page produced.

    Result: You see which markets and space types bring requirements.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these commercial property brokers.

  • Office space brokers in IT parks and central business districts
  • Retail and high-street shop brokers for brands and franchise owners
  • Warehouse and industrial shed brokers near logistics corridors
  • Coworking and managed office space brokers
  • Tenant representation firms acting only for the occupier
  • Brokers for pre-leased shop and office investment sales
  • Showroom brokers for car, furniture and electronics dealers
  • Boutique brokers working a single micro-market

How it works

How the search engine optimisation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Will a new site compete with the big portals?
Not on broad terms. It competes on narrow ones, such as a named corridor and space type. Write for those and keep the stock current. Rankings are never promised, and they depend on the competition in each market.
Do I list rent on the page?
Rent changes with negotiation, so some brokers state it as quoted on a given date or ask for a requirement first. Choose one rule, apply it to every page and update it when the owner revises the ask.
How do I rank for a building I do not exclusively hold?
Write about the building's facts, the access and the surrounding market rather than claiming it as yours. Advertising rules differ by profession and state, so check your own council or adviser before publishing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.