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Commercial property brokers · Follow up systems

Keep a requirement warm through the long gap between the tour and the term sheet.

A follow-up system for a commercial broker is the set of rules for who calls whom, with what, after each stage of a requirement or mandate. GullySales works on writing those rules, setting reminders and scripting the messages.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of property management companies at work in the United States

What follow up systems means

A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.

Also for commercial property brokers

Sales and marketing for commercial property brokers, the overview.

Last updated 18 Oct 2026.

For commercial property brokers

Where it usually goes wrong, and what we would do.

  • “The gap after the tour is where deals sleep”

    After a visit the occupier takes the options to a management committee. Silence follows. A broker who calls with nothing new is a nuisance, while one who brings a fresh point stays welcome.

  • “An owner waiting for tours loses patience”

    A landlord who hears nothing for a long time assumes the broker has stopped trying. A short note on who saw the floor and what they said keeps the mandate.

  • “Answering a requirement slowly loses it”

    A founder who sent the same brief to four brokers talks to the first useful reply. A written shortlist, even a short one, beats a promise to send details.

  • “Past clients are the cheapest calls”

    A tenant placed a few years ago knows you. A call as the lease nears its end is welcome, and an unmade call hands the renewal to someone else.

What we do

What we deliver for commercial property brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A follow-up rule for each stage

    After enquiry, shortlist, tour, negotiation and signing, a stated next step, owner and reply.

    Result: No stage ends without a next action.

  2. Message templates with a reason to call

    Short messages for after a tour, after a quote, and when a new space matches an old brief.

    Result: Each message carries a reason beyond 'checking in'.

  3. An owner update routine

    A note to each landlord with viewings held and feedback received.

    Result: Owners hear from you without asking.

  4. Reminders tied to lease end dates

    Tasks created from the calendar in the CRM, assigned to a named person.

    Result: The renewal call is on someone's list.

  5. A stalled-requirement review

    A regular look at requirements with no movement, with a decision to revive, pause or close each.

    Result: Dead records stop crowding live ones.

How the result is measured

  • Follow-up completion rate
  • Average number of follow-ups before close
  • Enquiries closed after repeat follow-up

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full lead response and follow-up page

Who it is for

This is written for these commercial property brokers.

  • Office space brokers in IT parks and central business districts
  • Retail and high-street shop brokers for brands and franchise owners
  • Warehouse and industrial shed brokers near logistics corridors
  • Coworking and managed office space brokers
  • Tenant representation firms acting only for the occupier
  • Brokers for pre-leased shop and office investment sales
  • Showroom brokers for car, furniture and electronics dealers
  • Boutique brokers working a single micro-market

How it works

How the follow up systems work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Measure today's reply time

    From last month's enquiries, we measure how long each waited for a first reply and how many follow-ups it got.

  2. 2

    Agree targets and the sequence

    We set reply targets and the follow-up sequence with your team, based on its real hours and workload.

  3. 3

    Set up templates, tasks and ownership

    Templates, first-call questions, CRM tasks and named owners go live, with cover for leave and weekends.

  4. 4

    Track and adjust every month

    Reply time and follow-up completion are reported against the baseline, and the routine is changed where it is not kept.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 2, qualification. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What rhythm should the calls follow?
Set the interval by stage and by the occupier's own timetable, and agree it in writing with your team. Calling without news wears the relationship down.
Is WhatsApp acceptable for follow-up?
Yes, if the person has used it with you and agreed. Keep a record in the CRM and send documents through a channel the client accepts.
What if the occupier chooses another broker?
Ask politely what decided it, log the reason and keep the contact. Landlords and companies return when plans change. Advertising rules differ by profession and state, so check your own council or adviser before publishing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for commercial property brokers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for commercial property brokers

Or start from the overview: sales and marketing for commercial property brokers.

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