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Commercial property brokers · Lead generation

Find the companies about to move and the owners about to list a vacancy.

Lead generation for a commercial broker covers two separate lists: occupiers with a requirement and landlords with an empty floor. GullySales works on how each kind of enquiry reaches you, and how you recognise it when it arrives.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of property management companies at work in the United States

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for commercial property brokers

Sales and marketing for commercial property brokers, the overview.

Last updated 18 Oct 2026.

For commercial property brokers

Where it usually goes wrong, and what we would do.

  • “Two buyers, one inbox”

    A landlord with a vacant floor and a company needing a floor both write to the same number. If nothing separates them, the mandate enquiry waits behind a tour request and the owner gives the building to a broker who replied first.

  • “The requirement that never reaches you”

    A founder asks peers for a broker before opening any website. The firm that placed a friend's company is on that list. A newcomer needs a reason to be named in that conversation, and a page showing the market it knows supplies one.

  • “Enquiries without a size are guesswork”

    A message saying 'need an office' gives you no floor area, no seat count and no move date. Spending an hour on it costs a shortlist you cannot build. The first form has to ask for the facts a shortlist needs.

  • “Expansion signals sit in plain sight”

    A company hiring in a new city, a franchise announcing outlets or a logistics firm adding routes is about to need space. These notices are public and are rarely read as property leads.

What we do

What we deliver for commercial property brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Separate routes for occupier and owner

    Two entry points on the site and two forms, one asking for size, area and move date, the other for the building, floors and current vacancy.

    Result: Each enquiry arrives labelled and goes to the right person.

  2. A list of expansion signals in your market

    Companies hiring, opening branches or announcing outlets in your micro-market, collected from public notices and job listings.

    Result: You can see the next ten companies likely to need space.

  3. A requirement form that asks for the shortlist facts

    Floor area, seat count, location preference, budget range and move date, with parking and power as optional fields.

    Result: You can start a shortlist before the first call.

  4. Property-type pages as entry points

    Pages for offices, shops, warehouses and showrooms, each naming the corridors you cover.

    Result: A search for a space type lands on a page about it.

  5. A source field on every enquiry

    The first message records where the person came from, and the lease outcome is added at the end.

    Result: After a few deals you can tell which source brings signed leases.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these commercial property brokers.

  • Office space brokers in IT parks and central business districts
  • Retail and high-street shop brokers for brands and franchise owners
  • Warehouse and industrial shed brokers near logistics corridors
  • Coworking and managed office space brokers
  • Tenant representation firms acting only for the occupier
  • Brokers for pre-leased shop and office investment sales
  • Showroom brokers for car, furniture and electronics dealers
  • Boutique brokers working a single micro-market

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should I chase landlords or tenants first?
Start with whichever side you are short of. If you hold vacancies and lack occupiers, build requirement routes. If you hold occupiers and lack stock, approach owners. Running both without a split inbox makes both slower to answer.
Is buying lead lists from portals worthwhile?
A portal enquiry reaches every broker who pays, so you answer alongside others. Own pages and direct approaches reach a person who has not yet contacted anyone else. Use portals as one source and compare the lease outcomes by source.
Can I advertise a specific building?
Advertising rules differ by profession and state, so check your own council or adviser before publishing. Keep claims about the building to documented facts such as area and availability, and avoid any statement about returns.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for commercial property brokers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for commercial property brokers

Or start from the overview: sales and marketing for commercial property brokers.

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