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Commercial property brokers · Social media

Use LinkedIn and short video to stay in front of the people who sign leases.

Social media marketing for a commercial broker is the steady presence in front of facilities heads, founders and owners until the day a requirement arises. GullySales works on what to post, where, and how a post turns into a conversation.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of property management companies at work in the United States

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026.

For commercial property brokers

Where it usually goes wrong, and what we would do.

  • “The lease signer is not a follower yet”

    An admin head moves floor once in several years. Social media will not catch them at the moment. It makes the broker a familiar name before the moment, which is a different goal from asking for a call.

  • “LinkedIn carries the occupier audience”

    Founders, operations heads and finance heads spend their working day there. A post about a market, a floor type or a lease clause meets them where they already read business matters.

  • “Short video suits a walkthrough”

    A thirty-second tour of an empty floor says more than six photographs: the light, the column spacing, the pantry. Owners also watch these to judge how you will present their space.

  • “Posting every listing trains people to ignore you”

    A feed made only of 'available now' notices reads as an advertisement. Mix stock with market notes, answered questions and a closed deal described without the client's name.

What we do

What we deliver for commercial property brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A posting plan by audience

    Separate streams for occupiers, owners and investors, each with a stated purpose.

    Result: Every post has a reader in mind.

  2. Walkthrough video templates

    A standard shot list for offices, shops and warehouses, so a floor is filmed the same way each time.

    Result: Videos are comparable and quick for your team to make.

  3. Market notes in plain language

    Short posts on a micro-market: what is available, what sizes move and what questions come up.

    Result: The feed shows that the broker knows the area.

  4. Closed-deal posts with consent

    A written permission step before any deal is described, with the client name left out unless allowed.

    Result: Past work appears without breaking a confidence.

  5. A reply routine for comments and messages

    Who answers, what is asked for next and where the conversation moves to.

    Result: A comment becomes a logged requirement.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these commercial property brokers.

  • Office space brokers in IT parks and central business districts
  • Retail and high-street shop brokers for brands and franchise owners
  • Warehouse and industrial shed brokers near logistics corridors
  • Coworking and managed office space brokers
  • Tenant representation firms acting only for the occupier
  • Brokers for pre-leased shop and office investment sales
  • Showroom brokers for car, furniture and electronics dealers
  • Boutique brokers working a single micro-market

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Which platform should a small broker start with?
Start with LinkedIn for occupiers and Instagram or YouTube Shorts for walkthroughs. Add others only when you can keep them current. Check each platform's current rules for property posts.
Can I post a landlord's building without asking?
No. Get the owner's written agreement for photographs and details. Advertising rules differ by profession and state, so check your own council or adviser before publishing.
Do I boost posts?
Boosting suits a specific listing aimed at a defined audience. For general presence, regular useful posts do the work. Judge boosts by requirements received, not by reach.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.