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Mixed-use property developers · Social media

Show the place people will live, work and shop in, with a different post for each of them.

Social media marketing for a mixed-use developer means using each platform for the audience that is on it: home buyers on Instagram and Facebook, office and retail decision makers on LinkedIn. GullySales plans the posts and advertising for each use and checks them against your approved facts.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for mixed-use property developers

Sales and marketing for mixed-use property developers, the overview.

Last updated 18 Oct 2026.

For mixed-use property developers

Where it usually goes wrong, and what we would do.

  • “The audience differs by platform”

    A family choosing a flat scrolls Instagram and Facebook. A corporate real estate head is on LinkedIn. Posting the same image to all three tells one of them nothing useful, so each platform carries the use that suits it.

  • “The street life is the story”

    Residents want to know what the ground floor will feel like: the cafes, the pharmacy, the crowd. Walkthroughs and plans of the retail frontage answer the question that a tower render does not.

  • “Construction progress builds trust”

    Buyers in an under-construction project want to see the site. Dated progress photos and short site videos, shared with permission and accurate, reassure better than a polished render.

  • “Claims need the same checking as brochures”

    Real estate advertising rules differ by state. Posts that mention registration, possession or tenants need your adviser's approval, and a tenant is named only after the agreement allows it.

What we do

What we deliver for mixed-use property developers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Platform plan by use

    A written plan that says which platform carries homes, which carries offices and which carries retail, with the reason for each.

    Result: Posting effort matches where each buyer actually is.

  2. Post series for each use

    A set of post formats for the residential, office and retail audiences, using facts and images you approve.

    Result: Each audience gets content meant for it.

  3. Construction update format

    A repeatable format for site progress posts, with a check that dates and claims match the project record.

    Result: Progress posts are accurate and consistent.

  4. Advertising set-up

    Audience and creative set-up for Meta and LinkedIn campaigns, kept apart for each use.

    Result: Spend on each use can be read separately.

  5. Comment and message routine

    A written way to reply to enquiries that arrive as comments or direct messages and move them to the right desk.

    Result: Social enquiries reach the sales team labelled by use.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these mixed-use property developers.

  • Home buyers in the residential tower
  • Office occupiers and corporate real estate heads
  • Retail chains and franchise owners
  • Anchor tenants such as supermarkets and cinemas
  • Hotel and serviced apartment operators
  • Clinics, banks and service outlets
  • Commercial brokers and retail consultants
  • Investors buying shops and offices

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should the retail brands be named on social media?
Only after the agreement allows it. We prepare the post and hold it until you confirm, because an early announcement can embarrass you and the tenant.
Is LinkedIn worth it for a housing buyer?
Rarely for the home itself, but it suits the office and retail audience and the investors. We keep home buyer spend on the platforms where they spend time.
Do you handle comments on posts?
We can draft replies and a routing rule. Anything about price, possession or registration goes to your sales head, and not into a public thread.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for mixed-use property developers

Everything else we would do for you.

Closest to this: content and social

Also for mixed-use property developers

Or start from the overview: sales and marketing for mixed-use property developers.

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