Property management companies · Social media
Fill the vacancy on WhatsApp and Facebook without feeding the fake listers.
Social media for a property management company means the groups and platforms where tenants look for flats and owners ask for a manager. GullySales sets a posting routine for vacancies, owner answers and safe handling of the messages that follow.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Also for property management companies
- Content marketing for property management companies
- SEO for property management companies
- PPC ads for property management companies
- Lead generation for property management companies
- Digital marketing for property management companies
- Reputation management for property management companies
- Local SEO for property management companies
- Branding and identity for property management companies
Sales and marketing for property management companies, the overview.
Last updated 5 Oct 2026.
For property management companies
Where it usually goes wrong, and what we would do.
“Fake listers copy your vacancies”
Someone copies your photographs, lists the flat at a lower rent and collects an advance. Tenants blame the firm. Watermark photographs and tell people where real listings live.
“Owners ask for recommendations in groups”
Building and locality groups on WhatsApp and Facebook carry questions like who manages flats well. A helpful answer once, without a pitch, does more than a post.
“Instagram works for presenting a flat, not for finding an owner”
A tenant scrolling for a flat watches a short video. An owner choosing a manager does not. Match the platform to the audience.
What we do
What we deliver for property management companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Vacancy posting routine
A set format for photographs, rent, deposit, locality and visit slots, posted to the platforms where tenants look.
Result: Each vacancy is posted the same way.
Owner group presence
A short guide for answering owners' questions in building and landlord groups, without pitching.
Result: Your name appears where owners ask.
LinkedIn page for NRI and corporate owners
A page that explains how overseas owners are served, who they speak to and how rent reaches the account.
Result: Owners abroad can check you before writing.
Short flat walk-through videos
A routine for filming a vacancy in a few shots, with the owner's permission and no personal belongings in the frame.
Result: Tenants see the flat before the visit.
A rule for what never goes online
No tenant faces, documents, deposit amounts or number plates, and no owner details without written permission.
Result: Nothing private is posted.
Safe message handling
A reply template that sends a tenant to the official listing and warns that no advance is taken before a visit.
Result: Fake accounts have less room to work.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Platform for this buyer
Where owners and tenants look, and what a property manager should post.
- Facebook and local groups for vacancies
- Post photographs, rent, deposit and locality. Name the visit slot. Remove the post when the flat is let.
- Landlord and owner groups on Facebook and WhatsApp
- Answer questions that are asked. A short, useful reply earns more than a pitch, and a pitch gets you removed.
- LinkedIn for owners living abroad
- A plain page about how overseas owners are served. NRI owners and their advisers check you here.
- Instagram reels of a vacancy
- A short walk-through with permission. Keep personal belongings out of the frame.
- What not to post
- Tenant details, documents, deposits, agreement terms and owner contact information.
Who it is for
This is written for these property management companies.
- Residential flat and apartment managers for individual owners
- Managers of rented independent houses and villas
- Apartment complex and gated community managers working with the committee or the RWA
- Commercial shop, office and warehouse property managers
- Facility managers handling common areas, housekeeping and security
- Rental managers working for NRI and out-of-city owners
- Builders running a management arm for their own handed-over projects
- PG, co-living and serviced apartment operators
- Brokerages adding a management service
- New firms still building their first set of managed properties
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Scammers keep copying our listings. Can anything be done?
Is a company Instagram worth running?
Should we post under the owner's name or ours?
A stranger messages about a listing that is already let. What do we do?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for property management companies.
9 min read · 21 Sept 2026NRI real estate advertising: what you can and cannot targetHousing is a restricted category on the big platforms, so the demographic targeting most NRI campaigns are built on gets switched off. Country, language, search intent and self-selecting creative still work.
9 min read · 21 Sept 2026How to advertise to property investorsAn investor is buying an exit, not a home. You cannot target him as an investor because housing ads are restricted, so the numbers in the creative and the broker network do the work instead.
8 min read · 21 Sept 2026How to advertise to homebuyersHousing is a restricted advertising category, so the demographic targeting most builders ask for is off the table. What is left is search intent, honest geography and creative that does the selecting.
More for property management companies
Everything else we would do for you.
Closest to this: content and social
Also for property management companies
Or start from the overview: sales and marketing for property management companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.