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Real estate marketing agencies · Social media

Post for the marketing head who is watching, not for the home buyer.

Social media marketing for a real estate marketing agency means showing developers, promoters and sales heads how you think, on the platforms where they spend professional time. GullySales plans the posts, the profiles and the replies for a reader who is choosing an agency.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A broker shows a business owner a commercial office space

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for real estate marketing agencies

Sales and marketing for real estate marketing agencies, the overview.

Last updated 18 Oct 2026.

For real estate marketing agencies

Where it usually goes wrong, and what we would do.

  • “The audience is the developer, not the buyer”

    Agencies fill their feeds with project creatives meant for home buyers. A marketing head scrolling the same feed wants to see how a launch was planned and how the sales team was briefed.

  • “LinkedIn is where the shortlist is read”

    Promoters and marketing heads check an agency's company page and the profiles of the people who will run the account. A bare page with no recent posts signals no activity behind it.

  • “Client work cannot always be shown”

    Developers guard project details until launch. Posts that describe a method, a checklist or a lesson from a launch, with no client named, are safe to publish and still show the agency's thinking.

  • “Comments from developers are leads”

    A promoter who comments on a post is telling you something. If nobody replies or logs it, the opening goes unused and the contact is lost.

What we do

What we deliver for real estate marketing agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile and company page rewrite

    Headlines, summaries and featured items for the agency page and the people who lead accounts, written for developer readers.

    Result: A visitor sees what you do, for which segment, in the first screen.

  2. A post bank by theme

    Posts grouped by pre-launch planning, channel partner events, sales handover and creative decisions, each with a clear point.

    Result: Each post is tied to a theme a developer cares about.

  3. A reply and connection routine

    Who answers comments, who sends connection notes and what each one says.

    Result: Every comment from a developer gets a named reply.

  4. Event and expo coverage plan

    Posts before, during and after developer association meets and real estate expos, with a note of contacts met.

    Result: Contacts from an event are linked to a post and a next step.

  5. A review of what the agency may show

    A list agreed with you of what can be shown from each project and what cannot, so no post breaches a client agreement.

    Result: Your team knows what is safe to post before writing.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these real estate marketing agencies.

  • Launch-focused agencies for residential projects
  • Performance marketing agencies generating site-visit leads for developers
  • Channel partner marketing and broker event agencies
  • Digital and social media agencies serving developers
  • Creative and branding studios for real estate
  • Outdoor and hoarding specialists for project launches
  • Agencies for plotted and township developments
  • Commercial real estate marketing agencies
  • Boutique agencies working with one or two developers

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters for an agency?
LinkedIn reaches promoters and marketing heads directly. Others support it, and the right mix depends on where your own developer contacts are active.
Should we run paid posts to developers?
Paid reach to a defined set of developer roles can support the organic work. Check the platform's current rules on targeting and ad content before you plan the spend.
Who should post, the agency page or the founders?
Both. The page carries the agency's work and the founders' profiles carry their opinions, since promoters follow a person before they follow a company.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for real estate marketing agencies

Everything else we would do for you.

Closest to this: content and social

Also for real estate marketing agencies

Or start from the overview: sales and marketing for real estate marketing agencies.

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