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Real estate marketing agencies · WhatsApp marketing

Use WhatsApp the way promoters and marketing heads already do business.

WhatsApp marketing for a real estate marketing agency means using the app where developers already talk to vendors, with clear permission and a record of every message. GullySales sets up the business profile, the message templates and the logging.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A broker shows a business owner a commercial office space

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026.

For real estate marketing agencies

Where it usually goes wrong, and what we would do.

  • “Promoters reply on WhatsApp first”

    A promoter who ignores an email may answer a short message the same day. The agency that treats WhatsApp as a working channel gets a conversation started.

  • “Personal numbers hold the history”

    Proposals, voice notes and site photos sit in a founder's own phone. When that person is away, the thread and the context go with them.

  • “A broadcast to developers can backfire”

    Sending the same launch creative to a list of promoters who did not ask for it reads as spam. Messages need a reason and the recipient's agreement.

  • “The business profile is a first impression”

    A developer who saves your number looks at the profile. A missing name, logo or description makes an agency look informal when the pitch has been formal.

What we do

What we deliver for real estate marketing agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business profile and catalogue set-up

    Name, logo, description, address and a short list of the services you offer, entered on a business number.

    Result: The profile reads as an agency and not as a personal contact.

  2. Message templates

    Wording for a first note, a proposal cover, a follow-up and a thank-you after a meeting, each short and specific.

    Result: Your team sends consistent, courteous messages.

  3. A permission and opt-out routine

    A line asking a contact before adding them to updates, and a simple way to stop them.

    Result: Every contact on a list has agreed to hear from you.

  4. Conversation logging

    A step that saves each important thread against the developer's CRM record.

    Result: The history stays with the account, not with one phone.

  5. Rules for sending

    A written guide on what to send, to whom and when not to, including the platform's current rules on business messages.

    Result: Your team knows the limits before sending.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these real estate marketing agencies.

  • Launch-focused agencies for residential projects
  • Performance marketing agencies generating site-visit leads for developers
  • Channel partner marketing and broker event agencies
  • Digital and social media agencies serving developers
  • Creative and branding studios for real estate
  • Outdoor and hoarding specialists for project launches
  • Agencies for plotted and township developments
  • Commercial real estate marketing agencies
  • Boutique agencies working with one or two developers

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we send launch updates to our developer list?
Only to contacts who have agreed, and with content they would want. Check the platform's current rules on business messaging before any bulk send.
Should the founder use a personal number?
Use a business number for all agency conversations, so the thread stays when people change. The founder can still message from it.
Is WhatsApp enough on its own?
No. It starts and carries conversations, while proposals, contracts and decisions need email and a record in your CRM.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.