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Remodelling and home improvement contractors · Digital marketing

Plan the year backwards from the summer build calendar.

Digital marketing for a remodelling company is the plan across search, directories, social and email for a decision that runs six months or longer. GullySales decides what each channel is for, funds photography before advertising, and reports on design agreements rather than clicks.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of remodelling and home improvement contractors at work in the United States

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for remodelling and home improvement contractors

Sales and marketing for remodelling and home improvement contractors, the overview.

Last updated 5 Oct 2026.

For remodelling and home improvement contractors

Where it usually goes wrong, and what we would do.

  • “Photography is the line everything else depends on”

    Search, Houzz, Instagram and the estimate all run on the same pictures. One properly photographed kitchen does more for every channel than a bigger budget pointed at phone snaps.

  • “Your marketing year is not your build year”

    The advertising that fills August runs in January, and the writing that fills next January gets done while the crews are flat out. Contractors market when they are quiet, which is already too late.

  • “Directories and your own channels do different jobs”

    A directory fee buys a lead this week and leaves nothing behind. Your own pages and reviews cost more at the start and end the fee. Fund both on purpose.

What we do

What we deliver for remodelling and home improvement contractors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel plan with a job for each

    What search, Houzz, Angi, Instagram, email and referrals are each meant to do, written down with a budget and a named owner.

    Result: Spending decisions stop happening on a Friday afternoon.

  2. A photography programme before an ad budget

    A shoot booked on finished projects, releases signed at handover, and the images sorted by room, style and budget band for every channel to draw on.

    Result: Every channel improves without spending more on it.

  3. A twelve-month calendar built on your build season

    What runs in the planning weeks after the holidays, what runs through spring, and what gets written while the crews are busy in summer.

    Result: You advertise ahead of the season instead of into it.

  4. Tracking that survives a phone call

    Separate numbers and forms by source, with each enquiry recorded in your project software so a signed job can be traced back to where it came from.

    Result: The budget argument gets settled with numbers.

  5. One reporting sheet for the whole programme

    Enquiries, consultations, design agreements and signed builds by source and by room, reported against the baseline recorded before work starts.

    Result: You can drop a channel without guessing.

  6. A decision on what to stop

    A review of which sources produced signed builds and which produced evenings, with a recommendation on what to cut.

    Result: The plan gets smaller and better instead of longer.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where to start for remodellers

Photograph finished jobs and check budgets early, then put money behind the channels.

A Business Profile full of finished work
Claim the Google Business Profile, list kitchen, bath and addition work as services, and load photographs of completed jobs. Record each call that says the caller found you on the map.
A page for each kind of remodel
Build one page per job type with a project story, the scope and the range of budget you work in. Note which page each enquiry form was sent from.
A budget question before the visit
Ask for budget and timing on the first call and write both on the enquiry. Count how many enquiries pass that check and how many reach a signed design agreement.
One directory, tested once
Try one directory such as Houzz or Angi and compare its leads against your own channels on signed design agreements. Drop it if it brings names but no agreements.
A past-client email list
Collect past clients and the neighbours who saw the job into one list. Send a note when a similar project finishes nearby, and record the replies and referred jobs.
What to leave until later
Paid social and video can wait until finished-job photographs exist and the enquiry sheet shows where the good jobs came from.

Who it is for

This is written for these remodelling and home improvement contractors.

  • Kitchen and bath remodelling companies
  • Design-build firms with an in-house designer
  • Whole-home renovation contractors
  • Additions, sunroom and basement finishing companies
  • Showroom-based remodellers selling cabinetry and surfaces
  • Exterior remodellers doing siding, windows and decks
  • Ageing-in-place and accessibility specialists
  • Custom homebuilders moving into remodelling
  • Single-trade companies expanding into full remodels

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How much should a remodelling company spend on marketing?
There is no percentage worth quoting. We scope the work after we have read your brief and spoken to you, and the fee goes in writing, split between our time, what you spend on advertising and what production costs. Photography is where most remodellers should send the production money.
Which channel brings the best jobs?
Referrals and past clients, every time, and they are the ones nobody manages. Search and directories fill the gaps while that base is small. We count last year's jobs by source so the answer comes from your own numbers.
Do we hire a marketing person or use an agency?
Start by naming one person in the office who owns the enquiry sheet and the photographs. An outside team can write the plan, run the ad accounts and report. Hire in-house once the plan is settled and fills someone's working time.
A homeowner saw our ad and also heard from a neighbour. Which source is it?
Record both. Ask on the first call how they heard, write the answer on the enquiry sheet, and note any second source that comes up later. At the end of the season, count signed design agreements by first source and by last source, and compare.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for remodelling and home improvement contractors

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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