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Remodelling and home improvement contractors · Social media

A homeowner saves the post in March and calls you in September.

Social media for a remodelling company is where a homeowner gathers ideas for a year before ringing anybody, mostly on Instagram, Pinterest and Houzz. GullySales turns each finished project into a run of progress posts and saved ideas, then answers the messages those bring.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of remodelling and home improvement contractors at work in the United States

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for remodelling and home improvement contractors

Sales and marketing for remodelling and home improvement contractors, the overview.

Last updated 5 Oct 2026.

For remodelling and home improvement contractors

Where it usually goes wrong, and what we would do.

  • “Saves matter more than likes here”

    A homeowner planning a kitchen saves the post and comes back to it months later. What gets saved is a real room in a house like theirs, not a quote over a sunset.

  • “Demolition day gets more attention than the finished photograph”

    People watch a wall come down and a floor go in. A progress series carries one project for six weeks, and the finished shot is the payoff rather than the whole post.

  • “Houzz is a shopping site wearing social clothes”

    Ideabooks and saved projects there sit beside a directory listing homeowners are already using to shortlist. The same photograph does different work on Houzz and on Instagram.

What we do

What we deliver for remodelling and home improvement contractors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A photo routine the crew will actually follow

    What to shoot on demolition day, mid-build and at handover, sent to one place from a phone, with releases signed at the final walkthrough.

    Result: The content exists without anybody driving back out.

  2. Project series instead of one-off posts

    Each job posted as a run across the build, naming the room, the town and the problem it solved in the caption.

    Result: One kitchen fills six weeks of the account.

  3. Pinterest and Houzz kept fed

    The same photographs sized and published where homeowners plan, with boards and ideabooks organised by room and style.

    Result: Your work reaches people a year before they call.

  4. Messages and comments answered on a rota

    Agreed hours, saved replies for the price question and the timeline question, and every enquiry logged rather than left sitting in an inbox.

    Result: The saved post turns into a phone call.

  5. A report on enquiries, not followers

    Saves, profile visits, messages and the enquiries traced back to them, reported against the baseline recorded before work starts.

    Result: You can tell whether the account is selling anything.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where homeowners collect ideas, and what a remodeller should post there.

Instagram project series
Post one kitchen or bathroom from the empty room to the handover, in order, with the layout, materials and the problem solved. Ask readers to message their room dimensions to start a conversation.
Pinterest boards by room
Pin finished photographs sorted by kitchen, bathroom, wardrobe and living room, with the style and material in each title. People save ideas for a long time before they speak to a contractor.
Houzz project pages
Fill in each project with its photographs, the scope of work, the materials used and the professionals involved. A homeowner comparing designers reads the full pages.
YouTube for the planning stage
Explain how a remodel is sequenced, what is removed first, where plumbing and electrical go and what a homeowner must decide before work starts. Long-form tells them what to expect.
What not to post
Do not post a client's home with their name, address or valuables visible, or the price of a kitchen without its scope. Ask the homeowner's permission before the photographs are taken.

Who it is for

This is written for these remodelling and home improvement contractors.

  • Kitchen and bath remodelling companies
  • Design-build firms with an in-house designer
  • Whole-home renovation contractors
  • Additions, sunroom and basement finishing companies
  • Showroom-based remodellers selling cabinetry and surfaces
  • Exterior remodellers doing siding, windows and decks
  • Ageing-in-place and accessibility specialists
  • Custom homebuilders moving into remodelling
  • Single-trade companies expanding into full remodels

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we have to be on Pinterest?
If you sell kitchens and baths, it earns its place. Homeowners plan there for months and a pin keeps working long after it goes up. If your work is basements, additions or accessibility, put the hours into Instagram and Houzz.
Who should run the account?
Somebody on site takes the pictures and somebody off site posts and replies. Crews will not write captions and office staff cannot photograph a jobsite. Splitting it is the only version that survives a busy month.
Should we post work in progress, when it is untidy?
Yes, selectively. A site with dust and open walls shows what the homeowner will go through, and a tidied photograph from the same day shows how you manage it. Never show the family or their belongings, and keep to the stages that explain the work.
Can we post the cost of a client's kitchen?
Not without the client's agreement, and not as a single figure with no scope. A kitchen's cost depends on the size, the materials and what was found behind the wall. If you share one, show the scope beside it and say another home will differ.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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