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Township developers · WhatsApp marketing

Use WhatsApp for what families already do: send plot maps, photographs and visit details.

WhatsApp marketing for a township means using WhatsApp to share plot maps, dated photographs, visit logistics and answers with families and partners who already asked. GullySales sets up the business account, the message templates and the hand-off to your sales team.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for township developers

Sales and marketing for township developers, the overview.

Last updated 18 Oct 2026.

For township developers

Where it usually goes wrong, and what we would do.

  • “Families ask for the plot map on WhatsApp first”

    A buyer wants the layout, the rate sheet and a photograph of the road before agreeing to travel. An executive sending these from a personal phone mixes them with everything else.

  • “Visit logistics live in chat”

    Pickup point, time, what to carry and a contact on the day all travel by message. A clear visit confirmation template avoids confusion on the bus.

  • “Broadcast to everyone annoys earlier buyers”

    A message about the new phase reaches residents of phase one who asked for none of it. Lists must be split by family type and consent.

  • “Partner groups fill with stale inventory”

    A group where brokers paste booked plots as available wastes everyone's time. One person must own the list and post the update.

What we do

What we deliver for township developers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business account and profile

    A WhatsApp Business account with township name, address, hours and a catalogue of phases.

    Result: A family sees the township's details when they open the chat.

  2. Message templates

    Templates for enquiry reply, visit confirmation, plot map share and post-visit follow-up, approved by your team.

    Result: Each common message has a template the whole team uses.

  3. List and consent rules

    Separate lists for enquirers, residents and partners, with a record of consent.

    Result: No family is messaged without a consent note.

  4. Hand-off to the CRM

    Chats and the details gathered in them are logged on the family's record.

    Result: Conversation details reach the CRM and not only a personal phone.

  5. A partner update routine

    One owned channel for current availability, with the date of each update.

    Result: Partners see which plots are open as of a stated date.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

Who it is for

This is written for these township developers.

  • Plot buyers in planned layouts
  • Apartment and villa buyers inside the township
  • Families upgrading from rented city homes
  • NRI buyers
  • Investors buying plots for resale
  • Retailers and schools taking commercial blocks
  • Channel partners and local brokers
  • Employees of nearby industries and campuses

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we send bulk offers on WhatsApp?
Check the platform's current rules and your own consent records. Messages to people who agreed to hear from you are safer than cold lists.
Who should reply on the number?
A named person or team with access to the plot map and the booking sheet. Chats on a personal phone leave when the person leaves.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for township developers

Everything else we would do for you.

Or start from the overview: sales and marketing for township developers.

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