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Commercial solar EPC companies · Digital marketing

Put the website, search, LinkedIn and enquiry record in one plan for B2B solar.

Digital marketing for a commercial solar EPC company is the set of online channels that put your name in front of a factory owner, plant head or finance head before a survey is agreed, and the record that shows which of them produced a conversation. GullySales decides which channels earn effort for your segments and connects each to the enquiry path.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A solar engineer and factory manager review a rooftop installation

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for commercial solar EPC companies

Sales and marketing for commercial solar EPC companies, the overview.

Last updated 6 Oct 2026.

For commercial solar EPC companies

Where it usually goes wrong, and what we would do.

  • “Five channels with no shared record look busy and prove nothing”

    Search, LinkedIn, a trade directory, a consultant's introduction and a stall at an expo each bring something. Without one list showing where each enquiry began, the budget goes to whichever channel the loudest person prefers.

  • “The buyer is a group, so one message cannot do all the work”

    The owner cares about the bill, the finance head about payback and tax treatment, the plant head about disruption, and the consultant about equipment. A digital plan has to put material in front of each, and the website is where they meet.

  • “Paid reach suits some segments and wastes money on others”

    A factory roof in an industrial cluster and an open access developer deal reach buyers through very different routes. Advertising aimed at everyone who types solar pays for readers who will never own a roof you can survey.

  • “The website is judged against two other EPC websites”

    A buyer opens three tabs. The company that shows installed roofs, explains what its rate includes, and makes the survey request simple is the one the buyer writes to, whatever the cheapest number says.

What we do

What we deliver for commercial solar EPC companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel decision by segment

    A written view of which channels suit rooftop factories, campuses, warehouses and pay-per-unit offers, and which are left alone for now.

    Result: The team can explain why each channel is on or off the plan.

  2. Message map for each reader

    What the owner, finance head, plant head and consultant each need to read before agreeing to a survey, mapped to pages and posts.

    Result: Every piece of content has a named reader and a next step.

  3. Survey request path

    A short form and a call option on the site, linked to the enquiry record with the source noted.

    Result: A visitor can request a survey and the request reaches a named person.

  4. Source tagging in the record

    A mandatory field for how each enquiry arrived, with a short list of source names that everyone uses the same way.

    Result: The source list can be read at a sales review without guesswork.

  5. A review sheet for the channels

    One page comparing channels by enquiries, surveys booked, proposals sent and orders, filled from the record.

    Result: Spending decisions rest on your own enquiry and order figures.

  6. An advertising brief if paid reach is chosen

    Audience, location, message, landing page and the person who answers, written before any spend.

    Result: An advertisement is never switched on without a page and an owner for the replies.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches your buyers type

Match each factory-roof search to the page that answers it.

rooftop solar for factory shed
A page on shed roofs with the roof types you have worked on, the structural check and the sites you may name.
solar for warehouse roof
A page for warehouse and cold storage owners about roof area, load and the daytime power pattern of the operation, with installed examples.
solar for school or hospital campus
A page for institutions covering how the works are scheduled around the working day and who signs inside a trust or board.
OPEX solar model for industry
A page explaining pay-per-unit supply in plain terms, who owns the plant and what the buyer signs, for a finance head comparing structures.
solar EPC company reviews
A projects page and a listing where running plants and contacts who agreed are shown, since a committee checks before replying.

Who it is for

This is written for these commercial solar EPC companies.

  • Rooftop EPC specialists for factories and industrial units
  • Warehouse, cold storage and logistics park rooftop installers
  • Campus installers for schools, colleges and hospitals
  • Pay-per-unit (OPEX) rooftop developers
  • Open access and group captive solar developers
  • Ground-mount and solar carport contractors
  • Government and public sector tender EPC companies
  • Operations and maintenance firms adding new installations

Not for

It is not the right fit if.

  • Your enquiries land in several inboxes with no shared record, and a wider reach would multiply the confusion
  • You have no engineer free to attend a factory survey after the form is filled, so the enquiry would wait unattended

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should a solar EPC company start online?
Start with a clear website that shows installed roofs and explains the proposal basis, then a profile on the places where plant heads and consultants search for you. Add paid reach once the survey request path works and someone answers every enquiry.
Will digital marketing replace consultants and referrals?
No. Consultants and introductions continue to bring buyers, and many of them will search your name afterwards. Digital work makes sure that search finds proof of your roofs, and it records introductions alongside online enquiries.
How do we know which channel is working?
Tag the source on every enquiry, then follow it through survey, proposal and order in the same record. A channel that brings enquiries but no surveys is a different problem from one that brings none, and the record shows which.
Why does B2B solar need a different online plan from home solar?
The buyer is a group, the roof is checked, and the order follows a finance sign-off. Pages must answer the plant head, the finance head and the owner in turn, so the plan is built around their questions and not around volume.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for commercial solar EPC companies.

All articles

More for commercial solar EPC companies

Everything else we would do for you.

Closest to this: strategy and research

Also for commercial solar EPC companies

Or start from the overview: sales and marketing for commercial solar EPC companies.

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