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Excavation and earthmoving contractors · Lead generation

Know which calls become work orders and which only ask for a rate.

Lead generation for an earthmoving contractor is turning calls, site visits and builder introductions into booked jobs with a date, a site and a work order. GullySales sets up each source, records every enquiry against it, and tells you which sources bring jobs and which bring only price checks.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Demand and lead generation

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for excavation and earthmoving contractors

Sales and marketing for excavation and earthmoving contractors, the overview.

Last updated 11 Oct 2026.

For excavation and earthmoving contractors

Where it usually goes wrong, and what we would do.

  • “Most calls are a rate check”

    A caller asks the hourly rate of a JCB and rings off. Without a second question about the job, the site and the date, you cannot tell it from a booking.

  • “The big jobs come by introduction”

    A project manager at a builder's site calls the contractor another site manager recommended. Nobody records who recommended whom, so the source stays a mystery.

  • “Enquiries arrive while the machine is on site”

    The operator picks up with the engine running, and the caller hears noise and hangs up. The enquiry never reaches the person who quotes.

What we do

What we deliver for excavation and earthmoving contractors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A call script of four questions

    What is the job, where is the site, when is the machine wanted and who pays, written on the card by the phone and in the operator's contacts.

    Result: A price check is told apart from a booking in the first minute.

  2. A call-back routine for calls missed on site

    A missed call is logged with the number and called back by whoever is in the office, with the machine's schedule open.

    Result: A caller who rang while the engine was running is not lost.

  3. A source field on every enquiry

    Directory, Maps, WhatsApp, a builder's introduction, a hoarding at a site or a returning customer, picked from a short list.

    Result: You see which source brings work orders.

  4. A quote format for hourly, load and job-rate work

    One sheet for each way of charging, stating what the rate includes, the minimum hours and what the owner provides.

    Result: A buyer compares your quote with a rival's like for like.

  5. A site visit slip for larger jobs

    A short form filled at the visit: soil or rock, access width, slope, neighbouring structures, spoil disposal and permissions the owner holds.

    Result: The quote is for the ground that is actually there.

  6. Builder and developer outreach list

    Names of builders and project managers working in your areas, taken from site boards and your own past work, called once with a clear offer.

    Result: Large buyers hear from you before the next project starts.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

The places an earthmoving contractor's enquiries arrive, and what to record and say at each.

Call from a Maps or JustDial listing
Record the number, the job, the area and the date wanted. Ask what is to be dug and whether a machine can reach the plot, then say what you charge and for how long it is booked.
WhatsApp message with a location pin
Ask for the pin, a photograph of the ground and the date. Reply with the machine that fits and the booking basis. Save the chat against the enquiry and note the source as WhatsApp.
Builder or project manager's introduction
Write down who recommended you. Visit the site, meet the person who signs the work order, and ask when the next phase of digging starts. Thank the introducer when the job is booked.
Board or banner at a site where you work
A neat board with a number that is answered brings calls from neighbours who are about to build. Put a different number or a code on it, so the calls can be told apart.
Returning customer or repeat builder
Record the last job and the date. Call before the next phase begins and ask whether the next site is ready for the machine. Repeat work is cheaper to win than any new enquiry.
Tender or quotation invitation from a company or a body
Log the closing date, the scope and the documents asked for. Say whether you will bid within a day. Check the portal's or buyer's current rules for what must be submitted.

Who it is for

This is written for these excavation and earthmoving contractors.

  • Backhoe loader owners with one or two JCBs
  • Excavator and hydraulic rock breaker operators
  • Basement and foundation excavation contractors
  • Site development and plot levelling contractors
  • Tipper and earth transport owners
  • Pond digging and farm earthwork contractors
  • Road and trench work sub-contractors
  • Mixed fleets supplying builders and layout developers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should I buy leads from a lead-selling site?
Treat them as a test, not a plan. The same enquiry is sold to several contractors, so the first to call wins. Record what each paid lead became. Stop if you cannot show a booked job from them.
Same customer calls from two numbers. How do I avoid duplicates?
Search the sheet by name, site and area before adding a new row. Keep one row per site, with each call added under it. A builder with three plots is three sites under one name.
What counts as a qualified lead in my trade?
A caller with a real site, a job you can do with your machines, a date within reach and someone who can sign the order. A person asking a rate for a job six months away is a contact to keep warm.
How do I count enquiries that come by word of mouth?
Ask every new caller how they got your number and write the answer down. Put a first line such as 'Referred by' in the sheet. After a few weeks you see how much work arrives through people you never advertised to.
Do you help with the machines or only the marketing?
Only the marketing and sales side. Machines, operators, permissions and the digging remain your team's. We set up the pages, the enquiry record and the follow-up, and report calls against bookings.
Can marketing help in the monsoon months when the ground is wet?
It helps with the weeks after. Builders book machines before the ground dries, so the calls and the messages go out in the last weeks of the rains. Searches for farm ponds and drainage carry on through the wet season.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

More for excavation and earthmoving contractors

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Also for excavation and earthmoving contractors

Or start from the overview: sales and marketing for excavation and earthmoving contractors.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need