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Real estate developers and brokers · Lead generation

A portal lead is shared with four projects and dies in ten minutes.

Lead generation for a developer or broker is getting a shortlisting buyer to a site visit before a competing project does, and keeping every source in one record. GullySales fixes the reply routine, writes the qualifying questions, and tags portal, broker and walk-in enquiries as they arrive.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for real estate developers and brokers

Sales and marketing for real estate developers and brokers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For real estate developers and brokers

Where it usually goes wrong, and what we would do.

  • “Nine at night is when the forms get filled”

    A buyer researches after dinner and compares four projects. A callback the next afternoon reaches somebody who has already fixed a Saturday visit.

  • “The broker lead and the portal lead are the same man”

    The buyer filled a portal form and then rang a channel partner. Without one record you pay commission on a buyer you had already reached.

  • “Loan eligibility decides who is worth a Saturday”

    A buyer whose eligibility is half the ticket size takes three visits and buys nothing. Ask early, ask gently, and plan the diary around the answer.

What we do

What we deliver for real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. One record for portal, broker and walk-in enquiries

    Every enquiry from every source in a single list, tagged on arrival with the source, the date and the executive who took it.

    Result: A duplicate broker claim is settled in seconds.

  2. A reply routine that holds after office hours

    Who calls a nine o'clock form fill, by when, and what the WhatsApp reply says while the sales office is closed.

    Result: The evening buyer hears from you before Saturday.

  3. A qualifying question set for the pre-sales desk

    Configuration, budget band, whether a loan is in process, where they live now, and the weekend they can visit, asked on the first call.

    Result: The visit calendar fills with buyers who can buy.

  4. A channel partner registration rule in writing

    How a partner registers a buyer, how long that claim holds, and what happens when a name arrives twice from two different sources.

    Result: Commission arguments stop reaching the sales head.

  5. A follow-up plan for the visit that did not book

    Timed calls and messages for families who saw the sample flat and went quiet, carrying the payment schedule and a construction update.

    Result: The family from the launch month is still yours.

  6. Enquiries reported by source through to booking

    Enquiries, visits and bookings traced by source and locality, measured against the baseline recorded before work began.

    Result: You can see which channel produces bookings.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

A developer's enquiries come from portals, brokers and site visits, and each needs a buyer's budget and home type noted.

Portal enquiry
Tag the portal and record the unit type, budget band and whether the buyer will take a loan. Call the same day and note the time of the first call and its result.
Broker or channel partner
Log the partner, the buyer, the date and the unit asked about. Check it against the partner registration rule, and tell the partner in writing if the buyer is already in your records.
Walk-in site visit
Write the family, the number of visits and who accompanied them. Record the unit shown, the objection raised and the date of the next call.
Ad form on Meta or Google
Tag the campaign and note the unit type chosen on the form. Call to confirm the budget and timeline, and mark the form as bad if the number is wrong.
NRI enquiry
Record the country, the time zone and who in the family will visit the site. Ask which documents the buyer needs to see, and who will hold the power of attorney.
Existing buyer's referral
Note the buyer who sent them and the unit the buyer owns. Invite them to the site, and record whether the referrer wants to be told.

Who it is for

This is written for these real estate developers and brokers.

  • Residential apartment developers
  • Villa and plotted development builders
  • Commercial and office space developers
  • Independent brokers and channel partner networks
  • Redevelopment and rehabilitation projects
  • Plot and land aggregators
  • NRI-focused residential projects
  • Affordable and mid-income housing developers
  • Luxury and premium residential developers

Not for

It is not the right fit if.

  • You have no one at the pre-sales desk after office hours, so night enquiries would wait until the buyer had called three other projects.
  • Brokers and your own team register the same buyer with no rule on who owns it.
  • Your inventory sheet is out of date, and leads would be promised units already sold.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How fast does a portal enquiry need a call?
Within minutes, because that lead went to several projects at once. The first person who sounds like they know the project gets the visit. We set the routine, the script and the tracking, so a delay is visible the week it happens.
How do we stop brokers claiming a buyer we already had?
One record for every enquiry, tagged with its source and date the moment it arrives. Agree in writing how long a registration holds and what happens on a clash. The argument is then settled by the log rather than by a phone call.
A husband and wife enquire separately. How do we log it?
Match the surname, the address or the number and link them in one household record. Ask who is the main decision-maker and who funds the purchase. Calling both with different quotes loses the family's trust, so assign one sales executive.
An enquiry asks for a unit that is sold out. Do we count it?
Log it as a demand enquiry, with the unit type and the budget. Do not drop it. Offer the nearest available unit or a later phase, and keep the record. A pattern of requests for one type tells you what to plan next.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for real estate developers and brokers.

All articles

More for real estate developers and brokers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for real estate developers and brokers

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