Skip to content
GullySales
Tell us what you need

Real estate developers and brokers · Radio advertising

A spot books the Saturday site visit, and the sales office does the rest.

Radio advertising for a project buys spots in the drive-time bands on the stations your buyers listen to while sitting in the traffic the project stands in. GullySales plans the flight to end on a Friday, keeps the script to the road, the configuration and the visit, and covers the project name on search while it runs.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What radio advertising means

Radio advertising is a spot, a mention or a sponsorship on a station your buyers listen to on the way to work. GullySales plans the station, band and frequency, and runs search on your own name during the flight so the listener who looks you up afterwards finds you.

Also for real estate developers and brokers

Sales and marketing for real estate developers and brokers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For real estate developers and brokers

Where it usually goes wrong, and what we would do.

  • “Nobody buys a flat from the car”

    The only thing a spot can ask for is a Saturday or Sunday slot at the sales office. A flight that finishes on Friday evening is worth more than the same money dribbled across a fortnight.

  • “The listener is sitting in the traffic you are describing”

    A spot that names the junction, the tech park and the drive time works because the person hearing it is on that road at that hour. The project name means nothing to them yet, but the road does.

  • “Registration particulars cost you seconds, not centimetres”

    A property advertisement carries whatever registration details your legal adviser confirms, and read aloud those can take a third of a thirty-second spot. Decide the spot length around that instead of finding out in the studio.

  • “The name they search on Sunday belongs to a portal”

    A listener hears the project at a signal and types it into Google two days later. Without cover on that name, the first results are portal listings selling the same flat through five brokers.

What we do

What we deliver for real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Station, language and band chosen by corridor

    Which stations your buyers listen to on the road the project sits on, and which drive-time bands that road is jammed in, settled before any package is quoted.

    Result: Spend sits inside the hours your buyer is in the car.

  2. Flight dated to the weekends the site is staffed

    A day by day schedule running Wednesday to Friday ahead of each weekend the sales team is on site, rather than spots scattered across four weeks.

    Result: Calls land when somebody can fix a visit for Saturday.

  3. Script cleared with your legal adviser before the studio

    The wording, the registration details and any price claim signed off before recording, because audio already on air cannot be corrected the way a portal listing can.

    Result: Nothing airs that has to be pulled two days later.

  4. One line for the pre-sales desk, tagged at source

    A number used on air and nowhere else, answered by pre-sales with the source written against every call, kept out of the portal lead pool.

    Result: Radio enquiries stop being filed as portal leads.

  5. Cover on the project name while the flight runs

    Search ads on the project, the builder and the locality through the flight weeks, so the listener who looks it up reaches your own page ahead of the listings.

    Result: The enquiry your spot created comes to your desk.

  6. Transmission report read against the schedule

    The station's proof of broadcast checked spot by spot against the band that was booked, with any shortfall raised while the flight is still on air.

    Result: You pay for spots that ran where they were sold to you.

  7. Site visits counted against the flight weeks

    Visits booked from the on-air line, walk-ins at the sales office and bookings that follow, read against the baseline taken before the campaign.

    Result: The flight is judged on visits, not on how many spots aired.

How the result is measured

  • Spots aired against spots booked
  • Branded search volume during the flight
  • Calls quoting the on-air number

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full radio advertising page

Readiness for flight weekends

The spot books the visit, so the sales office should have these six things ready before the flight starts.

Visit slots by weekend day
List the time slots for Saturday and Sunday and name the executive for each. A caller who hears a slot offered at once is more likely to take it.
A pre-sales call script
Ask budget, configuration, family size and loan need, then book the slot. The call should end with a time, not with a promise to send details.
Directions from the road in the spot
Give a map pin and a landmark that matches the junction named on air, so the family driving from the traffic finds the site.
Documents on the desk
Keep the registration certificate, approved plan, payment schedule and current construction photographs ready, since families ask for each at the first visit.
A loan desk or tie-up officer
Have a bank officer or the loan partner available on the visit days to answer eligibility and documents on the spot.
Visit register with a follow-up date
Record the source and a date for the next call before the family leaves. A visit with no follow-up date usually goes cold.

Who it is for

This is written for these real estate developers and brokers.

  • Residential apartment developers
  • Villa and plotted development builders
  • Commercial and office space developers
  • Independent brokers and channel partner networks
  • Redevelopment and rehabilitation projects
  • Plot and land aggregators
  • NRI-focused residential projects
  • Affordable and mid-income housing developers
  • Luxury and premium residential developers

Not for

It is not the right fit if.

  • Your pre-sales desk cannot count which calls came from the radio, so you could not tell whether the spot worked.
  • The script has not been cleared with your legal adviser, and a spot that is aired cannot be amended.
  • The project is outside any station's signal for your buyers, so the flight would reach the wrong city.

How it works

How the radio advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Fix the window

    We agree what has to happen in these weeks, an admission deadline, a launch or a sale, because radio works in short flights.

  2. 2

    Choose the station and the language

    We match station, language and band to who you sell to, and cut the stations that only add a stray sighting. We also decide whether jockey mentions or a sponsorship belong in the plan beside plain spots.

  3. 3

    Write and produce the spot

    The script is written here and produced to the station's delivery format before the deadline, rather than on the station's template.

  4. 4

    Book and hold the schedule

    We coordinate the booking with the station or its agency and treat the written spot plan as the thing being bought. The audio is delivered in the station's format ahead of its deadline, and the first day's airing is listened to.

  5. 5

    Track and reconcile

    Calls to the on-air number and brand search volume are watched through the flight, and the transmission proof is checked against the booking.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Does radio actually sell flats?
It fills the site visit calendar and the sales office closes from there. Thirty seconds cannot carry a floor plan or a payment schedule, so judge a flight on visits booked in those weeks rather than on bookings. For a launch weekend that is exactly the job.
One station for four weeks, or four stations for one?
One station, four weeks. The same commuter has to hear a project name several times before it lodges, and splitting a launch budget across every station in the city buys one hearing each. We would rather drop a station than thin the schedule.
Which language should a real estate spot use?
The language buyers on that road speak at home and in the car. Ask the station for the listener profile of the band, and treat it as the station's own claim. If the corridor is mixed, use the local language with a short English line for the project name.
What happens to calls that come after the flight ends?
Listeners call late, so keep the on-air number staffed for a few days after the last spot, then divert it to the main pre-sales desk with the same source tag. A dead line on the last night of the campaign wastes what was paid for.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for real estate developers and brokers.

All articles

More for real estate developers and brokers

Everything else we would do for you.

Closest to this: paid and media

Also for real estate developers and brokers

Or start from the overview: sales and marketing for real estate developers and brokers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need