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Real estate developers and brokers · Digital marketing

Plan the launch month and the eleven months of selling after it.

Digital marketing for a developer or broker is the plan deciding what runs at launch, what runs while inventory sells down, and what runs before possession. GullySales sets that calendar, gives every channel an owner, and reports cost per booking by channel.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for real estate developers and brokers

Sales and marketing for real estate developers and brokers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For real estate developers and brokers

Where it usually goes wrong, and what we would do.

  • “Everything gets spent in the launch month”

    The budget goes on the launch weekend, and the unsold middle floors in month nine have nothing behind them. That is when the discounting starts.

  • “Your channels are not all yours”

    Portal packages, channel partner campaigns and a media agency all run under your name. Without one calendar, the same buyer is quoted three prices.

  • “The festival calendar decides when families sign”

    Akshaya Tritiya, Gudi Padwa, Dussehra and the March closing move bookings. A campaign built the week before one of those dates arrives late.

What we do

What we deliver for real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A calendar tied to inventory, not to the launch

    What runs at launch, what runs while the middle floors sell, and what runs in the quarter before possession, with budget marked against each stretch.

    Result: Month nine has something behind it.

  2. Festival and closing dates prepared six weeks ahead

    Campaigns for Akshaya Tritiya, Gudi Padwa, Dussehra and the March year-end written and approved well before the week they are needed.

    Result: You are ready when families are deciding.

  3. One calendar covering portals, partners and your own ads

    Every channel running under your name in a single plan, with the offer, the price band and the possession message agreed across all of them.

    Result: A buyer gets one answer whoever they ask.

  4. A named owner for each channel

    Somebody accountable for the portal listings, somebody for the ad accounts, somebody for partner communication, all in the same review.

    Result: Nothing runs for a month unnoticed.

  5. A separate plan for commercial or plotted inventory

    Office, retail and plotted products given their own budget and message, since the buyer, the season and the proof are all different.

    Result: The slow product stops being an afterthought.

  6. Cost per booking reported by channel

    Enquiries, visits, bookings and spend by channel and locality, read against the baseline recorded before work starts.

    Result: A channel producing names but no bookings gets cut.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where to start for developers

Fix the channels that sell today's inventory before the ones that build the brand.

A project page for each configuration
Give each configuration its own page with the RERA number, carpet area, price band and a dated construction photograph. Write the page name on the lead sheet beside every enquiry it produces.
The sales office on Maps
Claim the site office on Google Maps with a pin a driver can follow, visiting hours and photographs of the sample flat. Count how many callers say they found the site on the map.
Portal listings with one owner
Name one person for 99acres, MagicBricks and Housing.com, and check that each listing shows the current stage and price. Log the portal beside every lead so cost per booking can be worked out.
A WhatsApp reply to every enquiry
Keep one number that answers with the brochure and open site-visit slots ready to send. Record the time each enquiry arrived and the time of the first reply.
Search ads on locality and BHK
Run ads only on the exact locality and configuration searches, pointing to the matching page. Mark each booking against its ad group so unsold floors can get their own spend.
What to leave until later
Brand films, hoarding bursts and broad video reach can wait until the lead sheet shows which sources lead to site visits and bookings.

Who it is for

This is written for these real estate developers and brokers.

  • Residential apartment developers
  • Villa and plotted development builders
  • Commercial and office space developers
  • Independent brokers and channel partner networks
  • Redevelopment and rehabilitation projects
  • Plot and land aggregators
  • NRI-focused residential projects
  • Affordable and mid-income housing developers
  • Luxury and premium residential developers

Not for

It is not the right fit if.

  • No one owns a channel, so a calendar would assign work to nobody.
  • The inventory is nearly sold out and spend would bring buyers for units you do not have.
  • You cannot track which channel produced a visit, so spend decisions would be made on feel.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How do we split the budget between portals and our own channels?
Start by working out what each currently costs per booking, which most developers have never done. Portals buy reach among people comparing; your own pages buy leads nobody else receives. We set a first split and the report moves it.
Who should own this inside a developer?
The sales head, with one marketing person holding the calendar. Left to an agency alone, the plan follows the media plan rather than the unsold inventory. We draft, report and sit in the review.
Should each tower or phase get its own ads?
A page and an ad group for each configuration and phase usually reads clearer to a buyer, because price band and possession date differ. Keep the project name constant and the details separate. Your lead sheet then shows which phase draws visits and which sits unsold.
A broker brought the buyer, but the buyer had also seen our ad. Who gets the credit?
Decide the rule before the campaign, not after the booking. A common one is to credit whoever registered the buyer first on the lead sheet, with date and time. Write it down for brokers and your own team so tracking stays honest at registration.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for real estate developers and brokers.

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Everything else we would do for you.

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