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Real estate developers and brokers · Outdoor advertising

Buy the approach road to the site, not the arterial everybody names first.

Outdoor advertising for a project is bought one site at a time: the hoarding on the road buyers use to reach you, small boards at the last turns, the barricade around the plot. GullySales picks sites by the direction weekend traffic moves, and gives the outdoor campaign a number the sales office logs.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What outdoor advertising means

Outdoor advertising is the hoarding, billboard, bus shelter or digital screen on a road your buyers already use. GullySales picks the sites from where your customers actually come from, coordinates the booking with the media owner, and gives the campaign a traceable route so it is not judged on guesswork.

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Sales and marketing for real estate developers and brokers, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For real estate developers and brokers

Where it usually goes wrong, and what we would do.

  • “The last two kilometres”

    A family that saw the portal listing turns off the main road on a Sunday and then cannot find the gate. Boards at each turn are worth more than the landmark site that photographs well in a deck.

  • “Inbound traffic on a Saturday morning”

    Buyers drive to a site visit before lunch and drive home tired. A panel on the far carriageway reaches them after the sales office has shut.

  • “The barricade is media you are already paying for”

    Sheeting around the plot faces the road for the whole build. The configuration, the possession quarter and a number on it work harder than a rented panel for a month.

  • “What the board has to state is a legal question”

    Advertising a registered project brings obligations under RERA, and which of them apply to a hoarding is for your own legal adviser to settle. Those lines take space on a panel read at speed, so the layout allows for them from the first draft.

What we do

What we deliver for real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Micro-market and route map

    The roads a buyer in this budget band uses to reach the site, drawn before anybody opens a list of available hoardings.

    Result: The buy covers the approach, not a city.

  2. Site survey from the driver's seat

    Every option photographed standing where a driver sits, with the facing, the reading distance and whatever has gone up in front of it since the last picture was taken.

    Result: You book the board a buyer sees rather than the one in the presentation.

  3. Directional boards to the gate

    Small boards at each turn between the main road and the sales office, up before the weekends when site visits happen.

    Result: A family that set out to see the project arrives at it.

  4. Barricade and site board artwork

    One line, the configuration, the possession quarter, a QR code and the registration wording your legal adviser has cleared.

    Result: The plot advertises itself for the whole build.

  5. Which board did you see, asked at the desk

    A number used on outdoor alone, and one question at the sales office recorded against every walk-in before the site visit form is filled.

    Result: Visits are traced to the board that sent them.

  6. Mounted photographs and reporting

    Dated pictures at the start and middle of each display cycle, then walk-ins and calls by board against the baseline recorded before the campaign.

    Result: A torn flex is caught while the cycle is still running.

How the result is measured

  • Sites booked
  • Proof of display received
  • Enquiries quoting the campaign route

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full outdoor advertising page

How it is bought, and approved

A developer buys outdoor site by site, and the land owner, the civic body and RERA rules clear it first.

What your state RERA authority requires
Check your state authority's current rules on what an advertisement for a registered project must carry. Have your legal team approve the artwork before printing.
Licence and land owner consent
Each structure needs the civic body's licence and the owner's consent. Ask to see both. Panels beside a highway often fall under separate rules.
Directional boards on private plots
A board at the last turn sits on someone's plot. Get a signed consent from the owner and note who removes it when the project is sold out.
The barricade of your own plot
The board on your own barricade is on your land, but may still need the local body's permission. Check the conditions of your sanctioned plan.
A Saturday visit from the driver's seat
Drive the road on a Saturday morning and note which direction the traffic moves. Buy the face that looks at traffic heading to your gate.
A line on the site-visit form
Add the board's name to the site-visit form, such as the junction it stands at, and ask the visitor which one they saw.

Who it is for

This is written for these real estate developers and brokers.

  • Residential apartment developers
  • Villa and plotted development builders
  • Commercial and office space developers
  • Independent brokers and channel partner networks
  • Redevelopment and rehabilitation projects
  • Plot and land aggregators
  • NRI-focused residential projects
  • Affordable and mid-income housing developers
  • Luxury and premium residential developers

Not for

It is not the right fit if.

  • You have not checked the permit and fee rules for boards on the roads you want, and a board taken down costs the whole run.
  • The site is not yet open to visitors, so a board would send buyers to a gate with nothing to see.
  • You want to hoard the main arterial with no directional boards, which leaves the last stretch unmarked.

How it works

How the outdoor advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Draw the catchment

    We agree the roads, junctions and neighbourhoods your buyer moves through. Owners first name a wider area than their buyers travel, and a clinic in Nagarbhavi does not need the whole of west Bengaluru.

  2. 2

    Survey what is available

    We work through the sites on offer inside that catchment and go and stand in front of the ones worth looking at, at the hour your buyer passes. A site that reads well at noon can be dark and hidden by a tree at seven.

  3. 3

    Compare and book

    Sites are compared on facing, visibility, illumination, paperwork and cycle length, then booked through the media owner or their agency at a negotiated rate. The booking is written down: site address, size, lit or unlit, start date and cycle.

  4. 4

    Print to specification

    Artwork is made to the exact panel size and delivered ahead of mounting day, with a proof you approve before printing.

  5. 5

    Monitor the cycle

    We collect mounting and mid-cycle photographs, and take up anything late, torn or unlit with the media owner while the cycle is still running.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should the first hoarding go?
On the road into the micro-market, facing the traffic that moves towards the site at the weekend. The turns between that road and the gate come next. A landmark panel on the arterial is the third buy, not the first.
Can you tell us how many bookings the hoardings produced?
No, and no media owner can either. A hoarding has no click and keeps no record. We put a number and a QR code on the artwork, have the sales office ask every walk-in which board they saw, and compare site visits from that catchment before and during the cycle.
What do we have to print on the board?
Whatever your legal adviser tells you a project advertisement must carry, which is their call rather than ours or the printer's. Send them the artwork before it goes to print. We design with room for those lines so the phone number does not shrink to fit them.
Should we hoard on the city arterial when the project is on the outskirts?
The arterial reaches people who live elsewhere and may never travel your way. One panel on the road out where weekend site-visit traffic leaves, plus directional boards to the gate, usually serves an outskirts project better. Visit on a Saturday.
Can channel partners put up their own boards for our project?
Only with your approval of the artwork. A board with a wrong price, an old offer or a missing registration detail can become your responsibility. Give partners an approved file, ask for the site and the licence, and keep a list of the boards.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

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