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Solar installation companies · Lead generation

Book the survey while the homeowner is still collecting quotes.

Solar enquiries arrive in bursts and go cold in days, because the buyer asked three installers in the same week. GullySales writes the reply that goes out within the hour, the questions that sort a real roof from a curious one, and the follow-up that keeps a quote alive after the third meeting.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of solar installation companies at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for solar installation companies

Sales and marketing for solar installation companies, the overview.

Last updated 5 Oct 2026.

For solar installation companies

Where it usually goes wrong, and what we would do.

  • “The first surveyor on the roof usually gets the order”

    Not the cheapest quote. The one who climbed up, measured the shadow and explained the structure while the others were still replying.

  • “A photograph of the bill is worth a phone call”

    Ask for the last bill on WhatsApp and you can give an indicative size and range the same evening, which is what the buyer is actually asking for.

  • “A society enquiry is not a home enquiry”

    One member collects quotes for a committee that meets monthly, so it needs a different reply, a different document and a much longer follow-up.

What we do

What we deliver for solar installation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A reply within the hour, with words already written

    A saved reply asking for the bill and the roof photograph, giving an indicative size band and offering two survey slots, used by whoever picks up the phone.

    Result: You are the installer who answered first.

  2. Four questions that qualify a roof

    Who owns the roof, the monthly bill, shade from a neighbouring building or water tank, and when they want it running, asked before a surveyor travels.

    Result: Survey time goes to roofs that can actually be built on.

  3. Survey slots booked and confirmed like appointments

    A diary with named engineers, a confirmation message the evening before and a rule for rescheduling, instead of a promise to come sometime this week.

    Result: Fewer wasted trips and fewer buyers left waiting.

  4. A separate path for society enquiries

    A route that captures the committee member's name, the meeting date and the number of flats, and sends the society document rather than a home quotation.

    Result: The member who collects quotes can argue your case.

  5. Two follow-up dates fixed when the quote is sent

    Both dates entered with the quote, along with the answers to the usual objections about panel brands, roof leaks and warranty, ready to send.

    Result: A quote that went quiet gets two more chances.

  6. One enquiry register with the source on every line

    Every call, form, WhatsApp message and electrician referral in one place, with the date, the source and the stage, reviewed together.

    Result: You can see where next summer's budget should go.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

Where a solar enquiry begins, and what to capture so the survey is booked once and to the right roof.

A photograph of the electricity bill on WhatsApp
Record the connected load, the units used, the DISCOM and the roof area free. A bill photo is the best first message, so reply with what size range it suggests and a survey slot.
A Google Maps or search call
Ask the pin code and whether the roof is owned. Log the listing or page they used. Callers here are often comparing installers, so offer the survey in the same call.
A Facebook or Instagram ad form
Tag the ad. Many fill the form casually, so call and ask the electricity bill amount before booking any visit. Count the lead only when a bill or a roof photograph arrives.
A subsidy or scheme portal enquiry
Record whether the person wants a full installation or only help with paperwork. Check the scheme's current rules before you promise anything, and tag the source separately.
A housing society committee
Write the society name, the committee contact, the common-area load and the date of the next general body meeting. Societies decide at meetings, so the next step falls just before one.
A neighbour or past customer
A customer's neighbour who has seen the panels is a warm lead. Record the old address beside the new one, and ask the first customer whether you may use the roof for a visit.

Who it is for

This is written for these solar installation companies.

  • Residential rooftop installers working with the PM Surya Ghar scheme
  • Housing society and apartment rooftop specialists
  • Commercial and industrial (C&I) rooftop EPC companies
  • Ground-mounted and open access solar developers
  • Solar water heater and solar pump dealers
  • Off-grid and hybrid systems with battery storage
  • Brand-authorised solar dealers and franchisees
  • Operations and maintenance and panel cleaning services

Not for

It is not the right fit if.

  • You cannot send a surveyor to a new enquiry soon after it arrives, so more leads would only be lost to the installer who can
  • You have no stated service area, and enquiries from beyond it would waste survey visits
  • You do not yet keep a record of who enquired and from where, so a second approach to the same household would be made blind

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
We get plenty of enquiries in summer and still miss our numbers. Why?
Usually the gap between enquiry and survey. Trace last April's enquiries and check how many were surveyed within three days. That number explains the year.
Are portal enquiries worth chasing?
Yes, but treat them as the start of a comparison, not a warm lead. The homeowner is looking at several registered vendors, so speed and a clear quote decide it.
An ad form lead and a phone call turned out to be the same household. Do we send two surveyors?
No. Match the phone number before booking, keep one survey per roof, and note both contacts on the one line. Two visits annoy the household, and your lead count should also show one household, not two.
Are leads from a solar lead aggregator worth buying?
Test with a small number and tag each. Aggregator leads are usually sold to several installers, so the first useful call wins. Judge them by surveys done and orders won, not by form counts, and check the seller's current terms on refunds.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for solar installation companies.

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More for solar installation companies

Everything else we would do for you.

Closest to this: leads and follow-up

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Or start from the overview: sales and marketing for solar installation companies.

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