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Solar installation companies · Reputation management

Reply to the customer still waiting on the subsidy six weeks after switch-on.

Complaints in this trade are rarely about the panels. They are about the net meter that has not come, the subsidy that has not landed and the call nobody returned. GullySales sets a review routine at the two moments customers are happiest, and writes the honest stage-by-stage reply for the waiting ones.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of solar installation companies at work in India

What reputation management means

Reputation management is watching what is said about your business across Google, social media and review sites, and responding to it before it changes a buyer's mind. GullySales monitors mentions, drafts responses to negative reviews and flags recurring complaints back to your team.

Also for solar installation companies

Sales and marketing for solar installation companies, the overview.

Last updated 5 Oct 2026.

For solar installation companies

Where it usually goes wrong, and what we would do.

  • “The industry's own bad name arrives before you do”

    Every locality has a story about an installer who took an advance and vanished, and your prospect has heard it.

  • “Ask for the review twice, at the right two moments”

    Once when the system switches on, and again when the net meter is fitted and the subsidy is credited. The second review is the one that sells.

  • “In a society, one complaint reaches two hundred flats”

    A grievance posted in the apartment group at nine at night is read by every future customer in the building.

What we do

What we deliver for solar installation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Review requests at commissioning and after the paperwork lands

    Two asks, made by the engineer who was on the roof and then by the person who filed the application, each with a simple link and no chasing.

    Result: Reviews describe the whole job, paperwork included.

  2. A stage-by-stage reply for a waiting customer

    Wording that states where the file stands, what was submitted on which date and what happens next, without blaming the DISCOM or the portal.

    Result: An angry post becomes a visible piece of service.

  3. Updates sent before the customer has to ask

    A short message at each stage, from application filed to inspection done to meter fitted, so the silence that produces complaints never opens up.

    Result: Most of the bad reviews never get written.

  4. A named person for apartment group grievances

    One person who watches the society groups you are working in, answers within a day, and moves the detail to a call with the committee.

    Result: The building sees a company that responds.

  5. Alerts on the company and the directors' names

    Alerts across search, Maps and the local groups where installers are discussed, checked rather than left until somebody happens to notice.

    Result: You answer while the post is still recent.

How the result is measured

  • Average rating
  • Response time to reviews
  • Negative mentions resolved

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full online reputation management page

What to do with each review

How to answer each kind of review a solar installer gets.

Praise at commissioning
Thank the customer by first name and say the kind of system, such as a rooftop system for a home. Ask whether you may post a rooftop photograph, and do not post one without a yes.
Net meter still waiting
Say which stage sits with the electricity board and which is yours, and give the application reference by phone, not in public. Check that the customer has had a status call before they wrote the review.
Low generation complaint
Say that output changes with season, shading and dust, and offer a site check. Check that the monitoring app is set up and that the customer was shown how to read it at handover.
Service call not returned
Apologise and name one person who will call. Check who holds the warranty chain, meaning the panel maker, the inverter brand and you, so the customer is told whom to ring for what.
Cheaper quote elsewhere
Reply with what your quote includes: panel and inverter brand, structure, cables, earthing and warranty. Check that every quote you send lists these by model, so the comparison is fair.
Complaint from a housing society group
Reply to the secretary by name and offer a meeting with the committee. Check that one named person handles the society's issues, so members are not each calling the office.

Who it is for

This is written for these solar installation companies.

  • Residential rooftop installers working with the PM Surya Ghar scheme
  • Housing society and apartment rooftop specialists
  • Commercial and industrial (C&I) rooftop EPC companies
  • Ground-mounted and open access solar developers
  • Solar water heater and solar pump dealers
  • Off-grid and hybrid systems with battery storage
  • Brand-authorised solar dealers and franchisees
  • Operations and maintenance and panel cleaning services

Not for

It is not the right fit if.

  • You have installed no systems yet, so there are no customers to ask and nothing true to reply to
  • Open complaints about subsidy or net metering are unanswered, and asking for reviews before they are resolved would invite worse ones
  • No one on your team can reply to a review with the facts of the job, so every reply would be generic

How it works

How the reputation management work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Search your name as a stranger would

    We search the business, its main product names and the owner's name, on a phone and a laptop, and record what appears.

  2. 2

    Catalogue every mention

    Reviews, news, listings, social posts and forum threads are sorted into accurate and positive, accurate and negative, and wrong. Each group gets a different action.

  3. 3

    Agree the replies and the owner of each

    Replies are drafted and approved by you. Anything involving a refund, a clinical matter, a legal claim or a named employee goes to the right person in your business before anything is posted.

  4. 4

    Fix what you control

    Listings, profile details and your own pages are corrected, and pages worth ranking for your name are strengthened with accurate information.

  5. 5

    Monitor and report

    The agreed places are checked on the agreed schedule. The name search is repeated and compared with the first record.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
A customer is blaming us for a subsidy delay we do not control.
Reply with dates. Say when the application went in, what stage it has reached and when you last followed up. Facts read as competence, and other readers understand who is waiting on whom.
Should we offer something to get a review removed?
No. Fix the underlying problem, ask them to update the review afterwards, and leave your reply in place. Most readers judge the reply more than the complaint.
A customer's terrace leaked after the structure was installed. What do we reply?
Apologise and say who will inspect. Do not say it was or was not your drilling until you have seen the site. Fix or explain in writing, and photograph the fix. Check that your installers seal and photograph every anchor point.
Should we ask housing society members for reviews through their WhatsApp group?
Only if the secretary agrees to forward one polite message. Do not post to the group yourself, and do not offer anything in return. Individual customers should be asked at commissioning, in person, in their own words.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for solar installation companies.

All articles

More for solar installation companies

Everything else we would do for you.

Or start from the overview: sales and marketing for solar installation companies.

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