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Solar installation companies · Digital marketing

Spread a year of marketing across a trade that lives in four months.

Solar demand is seasonal, and most installers spend everything in the rush and nothing in the rains. GullySales writes the year as a plan: build before the bills rise, sell societies and commercial roofs when homes go quiet, and report on surveys and orders rather than on enquiry counts.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of solar installation companies at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for solar installation companies

Sales and marketing for solar installation companies, the overview.

Last updated 5 Oct 2026.

For solar installation companies

Where it usually goes wrong, and what we would do.

  • “The monsoon is your selling season for the other buyers”

    Committees meet through the rains and factories plan the next financial year. Only the homeowner disappears.

  • “Enquiry numbers flatter a solar business”

    Two hundred summer enquiries and forty surveys is a worse month than eighty enquiries and sixty surveys, and only one of those numbers is usually reported.

  • “The work has to survive site season”

    When every engineer is on a roof, marketing stops unless one person owns it and the hour is fixed before the day starts.

What we do

What we deliver for solar installation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A plan written around the season

    What runs before summer, what runs during it, and what carries the monsoon, with the residential and commercial budgets separated and the things you are not doing listed.

    Result: The quiet months have work planned for them.

  2. The monsoon programme for past and commercial customers

    Panel cleaning and inspection offers to installed customers, committee outreach and factory roof proposals, prepared in advance for the weeks home enquiries fall away.

    Result: The crew and the sales team stay occupied.

  3. One person accountable, with the hour blocked

    A named owner for the website, the advertising and the follow-up records, with a fixed slot agreed with you at the start of the engagement.

    Result: The work continues during the busiest weeks.

  4. One funnel measured end to end

    Enquiries, surveys done, quotes sent, orders signed and the value of each, by source and by system type, reported against the baseline.

    Result: You find the stage where the orders are really lost.

  5. A season-end review of every channel

    After the rush, a written look at what each channel cost and what it produced, with a decision to keep, change or drop it before the next cycle starts.

    Result: Next summer's money goes where this summer's orders came from.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where to start for installers

Show finished roofs and follow every quote, before the season brings the rush.

A page for each buyer
Write separate pages for homes, housing societies and factories, giving the capacity bands you install and how the process runs. Record the page behind each enquiry.
A Maps listing with installed roofs
Add photographs of completed rooftops with the system size in the caption, and list the areas you serve. Count calls and direction requests.
A quote record
Enter each quote with system size, date, follow-up dates and the reason if it is lost. A repeating reason shows what to fix in the quote.
The subsidy and net metering steps in plain words
Explain the sequence for a home or society and point to the official portal. Check the scheme's current rules before publishing and update the page when they change.
An installed-customer list
Record each installed customer with date and system. Use it for maintenance contacts and for asking neighbours' referrals.
What to leave until later
Paid reach in the rush, brand video and broad social ads can wait until quotes are being tracked end to end.

Who it is for

This is written for these solar installation companies.

  • Residential rooftop installers working with the PM Surya Ghar scheme
  • Housing society and apartment rooftop specialists
  • Commercial and industrial (C&I) rooftop EPC companies
  • Ground-mounted and open access solar developers
  • Solar water heater and solar pump dealers
  • Off-grid and hybrid systems with battery storage
  • Brand-authorised solar dealers and franchisees
  • Operations and maintenance and panel cleaning services

Not for

It is not the right fit if.

  • You expect one summer burst of advertising to carry the business all year, when the other buyers decide at other times
  • You have no way to tell which route brought an order, so spending across several would teach you nothing
  • Your installation crews are fully booked and cannot take more work, so extra enquiries would only reach a waiting list

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we stop advertising in the monsoon?
Cut the home campaigns and keep a small commercial and society spend running. Those buyers decide slowly, so reaching them in the rains means orders in the dry months.
How do we judge this within one season?
By surveys booked and the days between enquiry and survey, both visible within weeks. Orders follow, but those two numbers tell you early whether it is working.
A customer wants the quote only on WhatsApp. Is that fine?
Yes, if it is complete: system size, panel and inverter make, what is included, payment stages and warranty. Keep a copy in the quote record with the date. A thin message gets compared on price alone.
How do I tell which ad brought a housing society?
Societies decide by committee, so the first visitor is rarely the signer. Record the contact's role, the source and the committee meeting date on each society lead. When the order comes, trace it through that record, not through the last click.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for solar installation companies.

All articles

More for solar installation companies

Everything else we would do for you.

Closest to this: strategy and research

Also for solar installation companies

Or start from the overview: sales and marketing for solar installation companies.

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