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Solar installation companies · Email marketing

Keep writing to the committee between two meetings a month apart.

Email is where the slow solar decisions live: the housing society committee, the factory owner and the accountant, and the customer whose system was installed two summers ago. GullySales writes the sequences for each, ties them to meeting dates and service seasons, and keeps homeowners on WhatsApp where they answer.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of solar installation companies at work in India

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for solar installation companies

Sales and marketing for solar installation companies, the overview.

Last updated 5 Oct 2026.

For solar installation companies

Where it usually goes wrong, and what we would do.

  • “A committee decides between meetings, not in them”

    The month in between is when your document is read and questioned, and it is the only month you can influence.

  • “The accountant reads before the factory owner signs”

    So the proposal mail has to carry the payback sheet and the component list in a form the buyer can check line by line.

  • “Installed customers are your quietest asset”

    Cleaning, an inverter upgrade, a battery, and the neighbour who has been asking them for months. None of that happens without a mail.

What we do

What we deliver for solar installation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A society sequence timed to their meetings

    Mails to the committee contact after the proposal, a fortnight before the next meeting and after a decision is deferred, each carrying one document they asked for.

    Result: You stay in a decision that takes three months.

  2. A commercial proposal mail with the working attached

    The payback sheet, generation estimate, component list and finance options in one mail written to be forwarded to an accountant.

    Result: The people you never meet can evaluate you.

  3. Two follow-up mails written before the quote goes out

    Dated mails carrying the answers to the common objections about roof leaks, panel brands and warranty support, ready so nobody has to compose them in season.

    Result: Silent quotes get a proper second hearing.

  4. A service season mail to every installed customer

    Cleaning and inspection offers before the dusty months and after the rains, with the monitoring check and any upgrade worth considering.

    Result: Past customers produce revenue and referrals.

  5. One list built from your own records

    Enquiries, quotes, committees, commercial contacts and installed customers in a single list with consent noted, an unsubscribe in place and bounces cleared.

    Result: The mail arrives where it is meant to.

How the result is measured

  • Open rate
  • Click rate
  • Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What a solar installer needs in place before it emails a society committee, a factory owner or an installed customer.

A list with three kinds of contact
Residential customers, housing society committees and factory decision makers need different mails. Mark each contact by type and by the stage of the quote.
Consent taken at the site survey
Note that the contact agreed to receive the quote and follow-up by email and WhatsApp. A person who gave details for a subsidy form has not agreed to promotional mail.
System details in the customer record
For each installed customer keep the capacity, the inverter make, the date of commissioning and the net metering status. A service reminder needs those facts.
Quote working that an accountant can read
Commercial proposals should attach the generation estimate, the cost, the payback assumptions and the tariff used, with the assumptions stated. Do not mail a payback figure without its working.
Subsidy and scheme wording checked
Rules for subsidies and net metering change by state and by scheme. Use words such as 'check the current rules for your state' and link to the official source.
Meeting dates for societies
A committee meets on set dates. Record the next meeting, the secretary's name and what was asked, so each mail lands before a decision, not after.

Who it is for

This is written for these solar installation companies.

  • Residential rooftop installers working with the PM Surya Ghar scheme
  • Housing society and apartment rooftop specialists
  • Commercial and industrial (C&I) rooftop EPC companies
  • Ground-mounted and open access solar developers
  • Solar water heater and solar pump dealers
  • Off-grid and hybrid systems with battery storage
  • Brand-authorised solar dealers and franchisees
  • Operations and maintenance and panel cleaning services

Not for

It is not the right fit if.

  • You have no email addresses from consenting buyers, and mailing a bought list harms your sending name
  • You sell only to homeowners who deal by phone and chat, where mail would reach almost no one
  • Your quotes and proposals are not yet written down, so a mail would have nothing worth attaching

How it works

How the email marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your list

    We review who is on the list, how they got there, what they agreed to, and how long since they last heard from you.

  2. 2

    Audit past sends

    We read past campaign reports, your sending domain settings and any spam complaints to see what has and has not worked.

  3. 3

    Segment and plan

    The list is split into groups and a sending calendar is agreed, with a rule for unsubscribes and quiet addresses.

  4. 4

    Write and set up

    Emails are written, checked and scheduled in your email tool. Welcome and nurture emails are set to send on a trigger where that fits.

  5. 5

    Measure and adjust

    We read clicks, replies, enquiries and complaints by segment, and change subject lines, timing and content to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do homeowners read email at all?
Rarely for anything that matters. Use email for the quotation and the documents, and use WhatsApp for the conversation and the reminders.
How often should we write to a society that keeps deferring?
Once a month, tied to their meeting cycle, and each time with something new such as a nearby installation or an updated figure. Weekly chasing gets you ignored.
Can we quote a subsidy amount in a mail?
Only if you point to the current official scheme and say that the amount depends on the state, the system size and approval. Rules change. Say 'check the current subsidy rules' and attach the official link. A wrong figure in writing becomes a complaint.
Should the first mail to a housing society be long?
No. The secretary forwards it to a committee. Write a short note with the roof area you saw, a one-page proposal attached, and an offer to present at the next meeting. Avoid dense technical detail the members will not read.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for solar installation companies.

All articles

More for solar installation companies

Everything else we would do for you.

Closest to this: messaging and automation

Also for solar installation companies

Or start from the overview: sales and marketing for solar installation companies.

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