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Solar installation companies · Social media

Put last week's rooftop into the apartment group that is still deciding.

Rooftop solar spreads by sight and by word of mouth in local groups, which makes a steady stream of finished installations the most useful thing you can post. GullySales builds the commissioning post routine, prepares what a committee member can forward, and sets the rule on savings claims before anything goes out.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of solar installation companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for solar installation companies

Sales and marketing for solar installation companies, the overview.

Last updated 5 Oct 2026.

For solar installation companies

Where it usually goes wrong, and what we would do.

  • “The apartment group decides before the committee meets”

    One resident posts a photograph of a neighbour's roof and asks who did it. That thread is worth more than a month of advertising.

  • “Generation figures beat promises”

    A screenshot from the monitoring app showing what a real system produced last month, shared with the owner's permission, settles arguments about output.

  • “A savings claim has to come from your own estimate”

    Numbers invented for a post become the number a customer holds you to when the bill arrives.

What we do

What we deliver for solar installation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A commissioning post for every system switched on

    One photograph, the size, the area and the kind of roof, published within the week, with the customer's permission recorded before posting.

    Result: Your page shows work happening continuously.

  2. A forwarding kit for the committee member

    Two images, a short paragraph and the society document packaged so the resident arguing your case can paste it into the building group.

    Result: Your case is made in a group you cannot join.

  3. A rule for any number in a post

    Generation and savings figures used only from your own estimates or a customer's actual monitoring data, with the source noted and the customer's consent taken.

    Result: Nothing you publish comes back at handover.

  4. Local-language posts where the buyers are

    Kannada or the local language for farm pump and small-town audiences, written properly rather than translated word for word from English.

    Result: The message reads as though it was written for them.

  5. A small budget behind the posts that work

    The best commissioning clip promoted to nearby pin codes and to the areas where you want more roofs, rather than boosting everything equally.

    Result: Your proof is seen by people with similar houses.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where rooftop solar buyers look, and what to post on each.

WhatsApp status and residents' groups
Post each commissioning with the system size in kW, the locality and a photograph of the inverter display. Ask for a site survey from anyone interested, and let satisfied owners forward it to neighbours.
Facebook local groups in the local language
Write the post in Kannada, Tamil, Hindi or Telugu as suits the town, and show the finished roof. Respect group rules on promotion. The action is a call for a roof visit.
Instagram reels of installation day
Film mounting, wiring and the switch-on, ending on the inverter display. People forward these to family. The action is to send the electricity bill for a feasibility check.
YouTube explainers on applying
Walk through what happens after a household applies for PM Surya Ghar, in the order the portal currently shows. Say plainly that rules change and to check the portal. The action is to book a survey.
LinkedIn for factory and plant heads
Post a commercial rooftop in kWp, the roof type, who approved the design, and what the plant team had to arrange. The action is to send a bill and roof drawing for feasibility.
What not to post
Savings figures, payback claims, subsidy amounts, another company's installation photographs, and any roof you have no permission to show.

Who it is for

This is written for these solar installation companies.

  • Residential rooftop installers working with the PM Surya Ghar scheme
  • Housing society and apartment rooftop specialists
  • Commercial and industrial (C&I) rooftop EPC companies
  • Ground-mounted and open access solar developers
  • Solar water heater and solar pump dealers
  • Off-grid and hybrid systems with battery storage
  • Brand-authorised solar dealers and franchisees
  • Operations and maintenance and panel cleaning services

Not for

It is not the right fit if.

  • You do not hold permission from customers to show their roofs, and posting without it costs the relationship
  • No one will answer the messages a post brings, so interested neighbours would find a silent page
  • You have no generation figures from your own installations to show, so posts would rest on promises

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we post a customer's roof without asking?
Ask, and take it in writing at handover. Most owners agree and some will record a line about the crew, which is worth more than the photograph.
Is a drone shot worth the cost?
For a large society or a factory roof, yes, because the scale is the argument. For a home rooftop a good ground photograph does the same job.
A customer posts in a group that their generation is low. Do we reply there?
Reply once in public, politely, and ask for a few details by message. Do not argue or give a technical explanation in a crowded thread. Then check the system, the inverter log and shading, and write down what was found and fixed.
Can we post that a customer received the subsidy?
Only as a plain statement from that customer with their consent, and avoid amounts. Subsidy rules and processing change, so do not suggest every customer will receive it. Direct readers to the official portal for what applies to them today.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for solar installation companies.

All articles

More for solar installation companies

Everything else we would do for you.

Or start from the overview: sales and marketing for solar installation companies.

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