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Solar installation companies · Pay per click advertising

Buy summer enquiries at a rate your survey team can keep up with.

Paid search is how a solar installer catches the weeks when bills rise and everyone asks at once. GullySales runs separate campaigns for home and commercial roofs, puts the qualifying questions inside the form, and paces the budget so surveys do not pile up beyond what your team can visit.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of solar installation companies at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for solar installation companies

Sales and marketing for solar installation companies, the overview.

Last updated 5 Oct 2026.

For solar installation companies

Where it usually goes wrong, and what we would do.

  • “Enquiries you cannot survey this week are enquiries lost”

    A homeowner comparing three installers will not wait ten days for your engineer, so the budget is set by survey capacity.

  • “Half the clicks want a dealership, not a rooftop”

    Franchise seekers, panel traders and people looking up wholesale rates per watt all arrive through the same words.

  • “One question sorts the buyers”

    Ask the monthly bill amount and whether they own the roof, and the serious enquiry separates itself from the tenant browsing at midnight.

What we do

What we deliver for solar installation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Home and commercial campaigns kept apart

    One campaign for rooftop homes and societies, another for factory and institutional roofs, each with its own budget, words and landing page.

    Result: A factory enquiry stops costing you home-rooftop clicks.

  2. A form that asks bill, roof and pin code

    Four fields on the landing page covering the monthly bill, whether the roof is owned or rented, the area and a phone number.

    Result: The survey team knows who to call first.

  3. A negative list for the trade and the curious

    Dealership, franchise, distributor, panel manufacturer, job, subsidy status check and portal login, added before launch and reviewed from the search terms.

    Result: The budget stays on people with a roof.

  4. Budget paced across the season

    Spend raised in the weeks before bills peak, held steady through the rush and cut back when the survey diary is full, rather than spent evenly all year.

    Result: You buy enquiries when you can still serve them.

  5. Adverts that carry the subsidy line correctly

    Ad text describing the scheme as a fact and never as a discount you are handing out, with the claim checked against the current rules before it runs.

    Result: You attract the interest without promising anything you cannot.

  6. Reporting in surveys, not in leads

    Cost per enquiry, per survey booked, per quote sent and per order signed by campaign, measured against the baseline.

    Result: You know what a signed rooftop cost in advertising.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as a solar installer, and the ones to keep out.

Home rooftop and cost searches, such as 3kW solar system for home
Bid. Someone who names a system size is pricing a purchase. Explain on the page what decides the quote, such as the roof, the load and the meter, and ask for the bill instead of printing a rate.
Scheme searches, such as rooftop solar subsidy for home
Bid on installation intent only. State the scheme only as its current rules say, and link to the official page rather than quoting amounts. Block status check and portal login searches.
Society and commercial searches, such as solar for apartment society
Bid in separate campaigns. These sales are longer, and the form should ask the roof area, the connected load and who approves. A society needs a page it can show its committee.
Panel, inverter and trade searches, such as solar panel distributor
Block unless you also supply. Add solar jobs, dealership and franchise words, since each is a person who wants to sell, work or buy at trade rates, not install.
Where the click lands
Send the click to a page for that customer type with a short form for the electricity bill, the roof type and the pin code. Keep it short, because a home owner will not fill many fields.
Counting a real enquiry
Count a form with a bill and a pin code, or a call that books a site survey. A call asking only about subsidy status or a portal problem is not an enquiry, and should be logged as one.

Who it is for

This is written for these solar installation companies.

  • Residential rooftop installers working with the PM Surya Ghar scheme
  • Housing society and apartment rooftop specialists
  • Commercial and industrial (C&I) rooftop EPC companies
  • Ground-mounted and open access solar developers
  • Solar water heater and solar pump dealers
  • Off-grid and hybrid systems with battery storage
  • Brand-authorised solar dealers and franchisees
  • Operations and maintenance and panel cleaning services

Not for

It is not the right fit if.

  • You have no surveyor free to visit a new enquiry, so paid clicks would only add people to a waiting list that cools
  • Your site has no form or number that records where an enquiry came from, so you could not tell which ad earned a survey
  • You sell only commercial rooftops through tenders and introductions, where search ads from homeowners bring the wrong buyer

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the whole budget

    We fix the total paid budget across platforms, who owns each ad account, and how much is open to moving.

  2. 2

    Audit tracking and accounts

    We check that conversions fire once, that calls and WhatsApp chats are counted, and that your enquiry sheet matches what the platforms say.

  3. 3

    Set one definition of success

    You and we agree what a qualified enquiry is and what an order is, so every platform is judged the same way.

  4. 4

    Build and launch the plan

    Campaigns are structured across platforms with shared naming and tags from day one.

  5. 5

    Read search terms and lead quality

    We review the queries that triggered ads and the enquiries that arrived, and remove waste before moving money.

  6. 6

    Reallocate and report

    Budget moves toward what is earning, within agreed limits. Results are reported against the baseline, at the frequency agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Our cost per enquiry triples in April. Is that normal?
Yes, everyone bids at once. The answer is to start in February when clicks are cheaper, and to keep spending in the monsoon for societies and commercial roofs.
Should we advertise a price per kilowatt?
Advertise a band and say what changes it. A single low number brings buyers who will leave you for anyone quoting a rupee less.
What do we do with enquiries from flats that have no roof access?
Ask on the form whether the roof or terrace is owned or shared. If it is shared, say plainly that a society approval is needed and offer a society page. Do not spend a survey visit on a roof that cannot be used.
Should we advertise battery and hybrid systems?
Only if you install them and can explain the load they support. Searches for battery backup come from people with outage problems, not bill problems, so give them a separate page and advert.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for solar installation companies.

All articles

More for solar installation companies

Everything else we would do for you.

Or start from the overview: sales and marketing for solar installation companies.

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