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GullySales

Water and fire damage restoration companies · Search engine optimisation

Win the searches people make with a dry house and a question.

Search engine optimisation for a restoration company earns the searches nobody makes in a panic: mould testing, what a policy covers, contents cleaning, and who puts the drywall back. GullySales writes a page for each loss type and each county you reach, and repairs the faults keeping them out of results.

A street junction fingerpost: several lettered direction arms on one post, the top arm freshly painted and pointing down your street while the others have weathered, with the paint tin and brush still at its foot

For water and fire damage restoration companies

Where it usually goes wrong, and what we would do.

  • The midnight search is bought, not earned

    Water crossing a hallway becomes a click on the first advertisement and a tap on the map. Written pages earn you the mould question a week later.

  • The rebuild has its own searches and nobody writes them

    Homeowners look up who does the reconstruction and what it costs. When those pages belong to a general contractor, so does the margin.

  • A county page is not a city page with the name swapped

    Name the towns, the age of the housing and the losses each area produces, or nine pages read as one page published nine times.

What we do

What we deliver for water and fire damage restoration companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page for each loss type you actually work

    Water extraction, fire and smoke, mould remediation, sewage losses, contents pack-out and reconstruction, each carrying photographs from a job you finished.

    Result: Every service can be found without the others.

  2. County and town pages written from your own jobs

    The towns you reach, the housing stock there, and what goes wrong in them, such as crawl space flooding or slab leaks in older streets.

    Result: A search naming a town opens a page about that town.

  3. Reconstruction pages that keep the margin in the company

    What the rebuild covers, how long it takes and photographs of a finished kitchen, written for the homeowner deciding who comes back after the fans go.

    Result: The rebuild search finds you rather than a contractor.

  4. Plain answers on deductibles and supplements

    What homeowners ask about mitigation invoices, deductibles and scope changes, written in general terms and read by your attorney before publishing.

    Result: You answer the question without speaking for a carrier.

  5. Credentials placed where both audiences read

    IICRC certifications, the licences your technicians hold and the carrier programmes you sit on, stated where a homeowner and an adjuster both look.

    Result: Your standing is visible before the first call.

  6. Monthly reporting by page and by loss type

    Position, traffic and calls for each service and county page, read against the baseline recorded before the work started.

    Result: You can see which page produced the job.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these water and fire damage restoration companies.

  • Water mitigation companies working residential losses
  • Fire and smoke damage restoration companies
  • Mould remediation specialists
  • Contents cleaning and pack-out operations
  • Restoration companies holding a general contractor licence for the rebuild
  • Independents competing with national franchises
  • Franchise owners who need local work beyond the brand's leads
  • Commercial large-loss and multi-family restoration teams
  • Biohazard and trauma scene cleaning companies

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for water and fire damage restoration companies

  1. 1

    Assess

    The free audit call goes through last quarter's losses. Where did each one come from, how many became a rebuild, and which referral partners have gone quiet?

  2. 2

    Cover the emergency

    Paid search, the map pack and county pages set up so a midnight search finds you, with every call tracked back to its source.

  3. 3

    Build the referral programme

    A written list of trades, agents and property managers, a visit and call routine, and a record of what each one sends.

  4. 4

    Convert the rebuild

    The reconstruction conversation given a place in the job, with the scope, the photographs and the follow-up already prepared.

  5. 5

    Keep the partners warm

    A contact calendar for every plumber, agent and property manager, so nobody is remembered only when the work stops.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • ViRo Enterprises

    Situation
    There was no professional, easy-to-use website representing the company at all. A buyer comparing solar suppliers had nothing to read.
    What we did
    • User experience planned first
    • A responsive website
    • Pages written properly
    • One visual language
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

We already run ads. Why bother with search?
Because the ads stop the moment the budget does, and the mould, contents and rebuild searches are far cheaper to rank for. Emergency clicks are the most expensive line in your account. We report calls by page against the baseline taken at the audit.
Can we write that insurance will pay for this?
Write about what the work costs and what a policy commonly covers, not about what a carrier will approve. Coverage sits between the homeowner, the carrier and their own attorney, and several states watch that wording. Your attorney reads anything near the line.
Can you answer our emergency line at night?
No, and be careful of anyone who says yes. We work the overlap hours agreed with you and nothing beyond them. The night line should stay with your own on-call rota or the answering service you already pay for. What we can do is make sure that line is the one ringing when somebody searches at midnight.
Will you help us get estimates approved faster?
Not with the adjuster, no. What is paid sits between the carrier, the homeowner and their own attorney. What we can change is your side of it: documentation that arrives complete, an update to the homeowner every few days, and a written record of every job stuck waiting.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit