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Electronics and appliance stores · WhatsApp marketing

Answer the AC enquiry on WhatsApp while the family is still choosing a shop.

WhatsApp marketing for an electronics store means using a business number to answer enquiries, send quotes and installation updates, and reach past buyers who agreed to hear from you. GullySales sets up the number, the replies and the permission rules.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electronics and appliance stores at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 5 Oct 2026.

For electronics and appliance stores

Where it usually goes wrong, and what we would do.

  • “Buyers send a photo of the model, not a question”

    A family forwards a screenshot of an AC listing and asks if the store matches it. A reply needs the brand, the tonnage, the price and the installation terms in one message, not a request to call the showroom.

  • “The shop number is also the family's complaint line”

    Once an appliance is installed, the buyer messages the same number about a leak or a remote that does not work. If those messages sit unread beside sales enquiries, the next recommendation to a neighbour is lost.

  • “A broadcast to everyone gets the store muted”

    A daily catalogue sent to the full contact list teaches families to ignore the shop. A message sent to a household with an old refrigerator, offering an exchange, reads as help.

  • “Permission is part of the work”

    Customers who gave their number for a bill did not necessarily agree to offers. A clear opt-in at the billing desk and an easy way to stop messages keep the list usable, and the platform's current rules on business messages apply.

What we do

What we deliver for electronics and appliance stores.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. WhatsApp Business setup

    A business profile with store name, address, hours, catalogue of priority products and a greeting that tells buyers what to send.

    Result: A buyer who messages the number gets a clear first reply.

  2. Quote reply templates

    Saved replies for price matches, EMI plans, exchange queries and installation terms, written for ACs, televisions and washing machines.

    Result: Staff answer a listing screenshot in one message.

  3. Installation update messages

    Booking confirmation, technician details and a follow-up after the visit, sent from the same number.

    Result: Buyers are told when the technician will arrive.

  4. Opt-in at the billing desk

    A short consent question at billing and a record of who said yes, with an easy stop option on every message.

    Result: Offers go only to households that agreed to receive them.

  5. Season and exchange messages

    Offers for the AC season, festival upgrades and old-appliance exchange, sent to the relevant households only.

    Result: Each message has a reason a household recognises.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these electronics and appliance stores.

  • Multi-brand consumer electronics showrooms
  • Home appliance stores
  • Mobile phone and accessories retailers
  • Home theatre and audio specialists
  • Telecom counters selling SIM, broadband and DTH connections
  • Brand-exclusive stores run by franchisees
  • Kitchen appliance and small appliance retailers
  • Electronics stores with service and repair centres

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should we use the ordinary app or WhatsApp Business?
Use WhatsApp Business. It gives you a business profile, a catalogue, saved replies and labels for each enquiry. Larger volumes may need the business API through a provider, and the platform's current rules and charges apply.
Can we send offers to every number in our billing data?
Only to people who have agreed to receive them. Add a consent question at the billing desk, keep a record of the answer and stop messaging anyone who asks. Check the platform's current rules before any bulk send.
Who should answer the WhatsApp number in the AC rush?
Name one or two people for it, with the saved replies open. The rush is when unanswered messages cost the most, so the number should never depend on whoever happens to be free on the floor.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.